Digital Marketing Executive Needed

# Digital Marketing Executive – Lead Generation

**Job Type:** Full-time
**Experience:** 1–3 years preferred
**Location:** Chennai
**Salary:** Negotiable + Performance Incentives

## About the Role

We are looking for a **Digital Marketing Executive** who can generate quality leads and help grow our business through online marketing channels.

The ideal candidate should have hands-on experience with **Facebook/Instagram Ads, Google Ads, social media marketing, lead generation, and campaign optimization**.

## Key Responsibilities

* Plan and execute digital marketing campaigns to generate leads.
* Run and manage **Facebook & Instagram (Meta) Ads**.
* Manage **Google Ads / Search Ads** campaigns.
* Identify target audiences and create effective marketing campaigns.
* Generate and improve the quality of leads through online channels.
* Monitor campaign performance, CPL, conversions, and ROI.
* Create and coordinate marketing content for social media.
* Manage social media pages and increase engagement.
* Test different ad creatives, audiences, and campaigns to improve results.
* Track leads and coordinate with the sales team for follow-up.
* Prepare regular reports on leads, campaign performance, and conversions.
* Research competitors, market trends, and new lead-generation opportunities.
* Continuously optimize campaigns to reduce cost per lead and increase conversions.

## Requirements

* 1–3 years of experience in digital marketing or lead generation.
* Hands-on experience with **Meta Ads and Google Ads**.
* Good understanding of lead-generation strategies.
* Knowledge of social media platforms and digital marketing tools.
* Ability to analyze campaign data and make improvements.
* Good communication and creative thinking skills.
* Ability to work independently and achieve monthly targets.
* Experience with CRM, Google Analytics, Google Tag Manager, or similar tools is an advantage.

## Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

* Number of qualified leads generated.
* Cost per lead (CPL).
* Lead-to-customer conversion rate.
* Advertising ROI/ROAS.
* Campaign performance and optimization.
* Monthly lead-generation targets.

## What We Offer

* Competitive salary.
* Performance-based incentives.
* Opportunity to grow with the company.
* Hands-on experience with real marketing campaigns.
* Supportive and growth-oriented work environment.

**To Apply:** Send your CV along with details of your previous digital marketing experience and examples of successful lead-generation campaigns.