Digital Marketer for TRAVEL & TOURS

TRAVEL & TOURS Company – Digital Marketing & Lead Generation

Project Overview

TRAVEL & TOURS is looking for an experienced Digital Marketing / Performance Marketing Freelancer or Agency to manage online advertising and lead generation.

Our website, Facebook page and Instagram page are already ready. LinkedIn is currently under development.

The main objective is to generate genuine travel enquiries and customers, with a primary focus on Vadodara, Gujarat.

Target Market

Vadodara will be the main focus of the campaigns.

We want to reach customers interested in:

* Domestic and international holidays
* Family vacations
* Honeymoon trips
* Group tours
* Flight bookings
* Hotel bookings
* Holiday packages
* Visa and travel-related services

The focus should be on generating customers who will contact us, WhatsApp us or visit our office, rather than simply increasing followers or likes.

Lead Generation Goal

We would like to achieve a minimum of 3–5 qualified leads per week initially, with the potential to grow towards one or more genuine enquiries per day as the campaigns are optimised.

Leads can come through:

* Phone calls
* WhatsApp
* Website enquiries
* Facebook and Instagram
* Physical visits to our Vadodara office

Marketing Scope

The freelancer should analyse our business and recommend the most effective and cost-efficient marketing strategy.

This may include:

* Facebook and Instagram Ads
* Google Ads
* Local SEO
* Google Business Profile optimisation
* Retargeting
* Website conversion optimisation
* WhatsApp lead generation
* Call-focused campaigns
* Social media growth
* Competitor research
* Audience research
* Destination-specific campaigns
* Other suitable digital marketing methods

We are open to the freelancer's recommendations based on what is most likely to generate actual customers.

Vadodara Focus

The campaign should be specifically designed for the Vadodara market.

We prefer a freelancer who is based in or around Vadodara and can visit our office to understand our business, services, target customers and requirements before planning the campaigns.

Campaign Tracking

We want proper tracking of the complete customer journey:

Advertisement → Enquiry → Customer → Booking

The freelancer should provide regular information about:

* Number of leads
* Cost per lead
* Source of leads
* Calls
* WhatsApp enquiries
* Website enquiries
* Campaign performance
* Best-performing audiences
* Best-performing destinations or offers
* Optimisation recommendations

Proposal Requirements

Please provide:

1. Your experience in digital marketing and lead generation
2. Previous experience with travel agencies or tourism businesses, if available
3. Your recommended strategy for SAI TRAVEL & TOURS
4. Platforms you recommend
5. How you would target customers in Vadodara
6. How you would generate calls, WhatsApp enquiries and office visits
7. Examples of previous work and results
8. Your complete quotation
9. Any additional costs involved

Budget

We are looking for a cost-effective approach with the objective of achieving maximum possible results from the available investment.

Please provide your actual quotation and recommended approach. We will compare proposals based on experience, strategy, expected results and overall cost.

We are looking for a freelancer or agency interested in a long-term association if the initial campaigns generate good results.

Primary objective:

Generate genuine travel customers from Vadodara through digital marketing and convert them into calls, WhatsApp enquiries, office visits and bookings.
TRAVEL & TOURS