Digital Marketer for SERAINE Beauty Brand

I am building SERAINE Beauty, a premium nail and beauty brand, and I am looking for a reliable long-term freelancer to help manage and grow the brand online.
I need someone who can handle a combination of digital marketing, social media management, content planning, and Shopify website management.
Responsibilities will include:
Manage Instagram, Facebook and other relevant social media channels
Create monthly social media/content calendars
Plan posts, Reels, Stories and promotional campaigns
Write captions and marketing copy that match a premium beauty brand
Help grow followers, engagement and brand awareness organically
Coordinate influencer/UGC marketing and collaborations
Assist with Meta/Facebook/Instagram advertising when required
Manage and update our Shopify website
Upload products, collections, images, descriptions and pricing
Improve website layout, merchandising and customer experience
Create/update homepage banners, promotions and collection pages
Basic SEO and website optimization
Help plan product launches, offers and marketing campaigns
Track website/social media performance and suggest improvements
Preferred experience:
Beauty, cosmetics, nail, fashion or lifestyle brands
Shopify
Instagram/Reels/TikTok-style content strategy
Meta Ads
Canva or similar design tools
Influencer/UGC marketing
E-commerce marketing
SERAINE is currently an early-stage brand, so I am looking for someone who can grow with the company and potentially work with us long-term.
Please send examples of beauty/e-commerce brands you have worked with, social media accounts you have managed, Shopify stores you have worked on, and explain what you would do in the first 30 days to help launch and grow a new beauty brand.
Please do not send a generic proposal.