Digital Marketer for BGood Honey Spreads

.

Freelance Digital Marketing Specialist – SEO, SEM, SMM & Analytics for BGood Honey Spreads
Job Title

Digital Marketing Freelancer / Specialist – SEO, Google Ads, Social Media & Analytics for FMCG Brand

About the Brand

BGood is a growing food brand offering a range of delicious Honey Spreads and Natural Honey products.

Our Honey Spreads are available in multiple flavours, including:

Chocolate
Coffee
Dates
Lemon Ginger
Mango Curcumin
Hibiscus Lemon

We are looking to build BGood into a strong consumer brand through digital marketing, content, search visibility, social media and performance marketing.

Our website: www.mybgood.com

We are looking for an experienced freelance digital marketing professional or small specialist team who can take responsibility for our digital marketing activities and help us build traffic, engagement, leads/sales and brand awareness.

Scope of Work

The assignment will cover three major areas – SEO, SEM and SMM – with Analytics integrated across all three.

1. SEO – Search Engine Optimization

The freelancer will be responsible for developing and implementing an SEO strategy for BGood.

Responsibilities
Complete SEO audit of the website
Keyword research for:
Honey spreads
Breakfast spreads
Natural honey
Chocolate spreads
Healthy food alternatives
Relevant flavour/product searches
Long-tail and commercial-intent keywords
Competitor keyword research
Keyword mapping for products, collections and content
On-page SEO
Meta titles and descriptions
Heading structure
Internal linking
Image ALT tags
Product-page SEO
Collection/category SEO
Technical SEO recommendations
URL and indexing review
Sitemap and robots.txt review
Schema/structured-data recommendations
Google Search Console management
Identification of ranking opportunities
Content strategy for organic search
Blog/article recommendations
Backlink strategy
Link-building opportunities
Local/India-focused search opportunities where relevant
Monthly SEO reporting
Expected SEO Outcome

The objective is to progressively increase:

Organic traffic
Keyword rankings
Non-branded search visibility
Product-page visibility
Organic conversions
Revenue generated through organic search

We are looking for sustainable SEO rather than short-term or spammy link-building techniques.

2. SEM – Google Ads / Paid Search

The freelancer will plan, execute, manage and optimize paid search campaigns.

Responsibilities
Google Ads account audit/setup
Keyword research
Search campaigns
Shopping campaigns where appropriate
Performance Max campaigns where appropriate
Brand campaigns
Non-brand campaigns
Product-focused campaigns
Competitor/market opportunity research
Ad-copy creation
Ad extensions/assets
Audience targeting
Remarketing
Conversion tracking
Campaign structure and segmentation
Budget allocation
Bid strategy
Search-term analysis
Negative keyword management
Landing-page recommendations
A/B testing
Continuous campaign optimization
Important

We do not want someone who simply creates campaigns and leaves them running.

The freelancer should actively:

Analyse → Optimize → Test → Measure → Improve

on a regular basis.

SEM KPIs

Depending on the campaign objective:

Impressions
CTR
CPC
Conversion rate
Cost per acquisition
ROAS
Revenue
Shopping/paid-search sales
Search impression share
3. SMM – Social Media Marketing

The freelancer will be responsible for developing and managing BGood's social media presence.

Platforms

Primary platforms:

Instagram
Facebook
YouTube

LinkedIn may also be used selectively for brand/company communication.

Responsibilities
Social media strategy
Monthly content calendar
Content themes
Post ideas
Reel ideas
Short-form video concepts
Captions
Hashtags
Creative briefs
Engagement strategy
Community management recommendations
Product storytelling
Brand storytelling
Festival/seasonal campaigns
User-generated content strategy
Influencer collaboration strategy
Social media advertising
Meta Ads
Retargeting campaigns
Audience development
Campaign testing
Competitor monitoring
Content Direction

We want BGood to be positioned primarily as a delicious, enjoyable food product and a better everyday choice, rather than communicating it as a medicinal product.

Content should therefore focus on:

Taste
Flavours
Food experiences
Breakfast ideas
Recipes
Ways to enjoy BGood
Family moments
Everyday consumption
Convenience
Ingredients
Product discovery
Brand story
Lifestyle
Emotional storytelling

We want content that makes consumers want to try the product, rather than simply listing product features.

4. Analytics & Performance Measurement

Analytics will be an integral part of the assignment.

The freelancer should be comfortable working with:

Google Analytics 4
Google Search Console
Google Ads
Meta Ads Manager
Meta Insights
Shopify analytics
Looker Studio or equivalent reporting tools
Responsibilities
Ensure tracking is properly configured
GA4 audit
Conversion tracking
E-commerce tracking
Google Ads conversion tracking
Meta Pixel / relevant tracking
Campaign attribution
Traffic analysis
Funnel analysis
Landing-page performance
Product performance
Customer acquisition analysis
Organic vs paid traffic analysis
Monthly performance dashboard

The freelancer should be able to answer questions such as:

Where are visitors coming from?
Which campaigns are working?
Which products are getting attention?
Which channels are generating sales?
Where are customers dropping off?
What should we change next month?

5. Integrated Digital Marketing Strategy

We are not looking for three separate activities operating independently.

We want SEO + SEM + SMM + Analytics to work together.

For example:

SEO data → identify high-performing keywords

↓

SEM → test commercial keywords and messaging

↓

SMM → develop content around successful themes

↓

Analytics → measure traffic, engagement and sales

↓

Insights → optimize the next campaign

The freelancer should therefore be able to look at the complete digital marketing funnel, not just individual platforms.

6. Competitor Research

The freelancer will also be expected to periodically analyse competing brands in categories such as:

Honey
Honey spreads
Breakfast spreads
Chocolate spreads
Natural/healthy food products
Premium food brands

The analysis should cover:

SEO visibility
Keywords
Google Ads
Social media
Content strategy
Offers
Product positioning
Engagement
Creative strategy
Website experience

The objective is to identify gaps and opportunities for BGood.

7. Monthly Deliverables

The freelancer should provide a monthly digital marketing plan covering:

SEO
SEO activities completed
Keyword ranking report
Organic traffic report
Technical issues
Content recommendations
Backlink activities
Next month's SEO priorities
SEM
Campaign performance
Spend
Clicks
CTR
CPC
Conversions
CPA
ROAS
Revenue
Optimization actions
Next month's campaign plan
SMM
Content calendar
Posts/reels published
Engagement
Reach
Followers
Best-performing content
Paid social performance
Recommendations
Analytics
Website traffic
Sources/channels
User behaviour
Product performance
Conversion funnel
E-commerce performance
Key insights
Recommended actions
8. What We Expect From the Freelancer

We are looking for someone who:

Has proven experience in digital marketing
Has worked with FMCG / food / D2C / e-commerce brands
Understands both organic and paid marketing
Has hands-on experience with Google Ads
Has hands-on experience with Meta Ads
Understands technical and on-page SEO
Can analyse GA4 and Search Console
Understands e-commerce conversion funnels
Can work independently
Can provide strategic recommendations
Is comfortable working with data
Tests and optimizes campaigns continuously
Communicates clearly
Can provide measurable monthly reports
9. Preferred Experience

Preference will be given to freelancers who can demonstrate previous work with:

FMCG / Food / D2C / E-commerce / Consumer Brands

Experience in launching or scaling a relatively new consumer brand will be an advantage.

Candidates should provide actual examples/case studies, wherever possible.

10. Proposal Requirements

When applying, please provide:

Brief introduction
Years of digital marketing experience
Experience with FMCG/D2C/e-commerce brands
SEO experience
Google Ads experience
Meta Ads experience
GA4/Analytics experience
Examples of previous campaigns
Case studies with measurable results
Your proposed digital marketing strategy for BGood
Recommended monthly activities
Expected working hours/month
Monthly professional fee
Advertising/media budget recommendation, separately from your professional fee
Tools/software you will use
Reporting format you provide
Whether you will work individually or as a team
Availability and expected start date

Please do not send generic proposals. Applications without relevant examples of previous work may not be considered.

11. Engagement

We are looking for a freelancer for an ongoing engagement, rather than a one-time project.

The initial engagement can be considered for 3 months, with continuation based on performance, quality of work and achievement of agreed objectives.

The freelancer will work closely with the BGood team to develop and execute the digital marketing strategy.

12. Important Note

We are looking for a hands-on digital marketing partner, not just someone who prepares reports.

The selected freelancer should be willing to:

Plan → Execute → Monitor → Analyse → Optimize → Report

and continuously recommend improvements based on actual performance data.

The objective is to build BGood into a recognizable consumer brand and generate measurable growth through digital channels.