Diaspora Mail Club Social Content

I run a Pakistani mail club where I send out my art and letters every month to people in the diaspora, or anyone who feels Pakistani at heart, and I want the same warmth to live on our social channels. I post mainly on Instagram and TikTok and need fresh, friendly, conversational content that keeps the community curious enough to join the club.

Here’s what I’m after: two short-form, potentially “viral” pieces a day, think Reels or TikTok videos that spotlight un-boxing letters, quick glimpses of Pakistani traditions, or behind-the-scenes peeks at the writing desk. The emphasis is promotional: every post should gently nudge viewers toward signing up for their own monthly letter while celebrating the slower, more rooted pace the club stands for.

I’ll provide raw footage of letter prep, member testimonials, and any cultural snippets you might need. You’ll handle concept, edit, captions, scheduling, and basic engagement follow-ups. If you’re UK-based it’s a bonus; it means I can ship you sample letters for on-camera use without long delays.

I don't follow any sort of brand guidelines at the moment so it'll be like to have a cohesive theme to my posts.

Deliverables each month
• A content calendar outlining daily themes
• 60 finished vertical videos (≈15–45 s each) with captions, hashtags, and cover frames
• Simple performance report so we know what resonated

If friendly storytelling and quick, scroll-stopping edits are your forte, let’s slow the world down, two posts at a time.