Design WhatsApp Health Insurance Campaign

Lead generation is my top priority. I sell health insurance directly to individuals and want WhatsApp to become the highest-converting channel in my funnel. I need a marketing specialist who can plan and build a full WhatsApp campaign—from audience segmentation and message sequencing to creative assets and opt-in mechanics—that consistently captures qualified health-insurance leads.

Here’s what I have in mind: you’ll map the customer journey, craft persuasive copy in clear, conversational language, and design engaging media (images, short videos, voice notes or quick polls) that comply with WhatsApp Business Policy. A clear call-to-action should drive each prospect to either a lead form or a quick reply that feeds into my CRM. Advice on integrating the WhatsApp Business API, Meta’s click-to-WhatsApp ads, and simple automation via tools such as Twilio, WATI, or Zoko will be appreciated.

Deliverables
• Campaign strategy document outlining objectives, segmentation, and KPI targets
• Message flow chart with timing, triggers, and templated messages (approved for health-insurance content)
• Creative assets packaged for easy upload (copy, graphics, thumbnails, voice scripts)
• Opt-in and lead-capture setup instructions (including sample ad copy if relevant)
• Tracking and reporting framework so I can monitor open rates, clicks, and qualified leads

Acceptance criteria
– Templates approved by WhatsApp Business within two revisions
– Minimum 20% click-through from broadcast to lead magnet in test group
– All copy compliant with local insurance advertising guidelines

If this feels like a campaign you can engineer end-to-end, I’m eager to review your approach and relevant success stories.