Design for Premium Ayurvedic Digestive Churan Label

GUTHAPPY Label Design Reference Sheet

Brand Name

GUTHAPPY

Product

Ayurvedic Digestive Churan

Brand Personality

- Premium
- Trustworthy
- Modern Ayurvedic
- Clean
- Export Quality
- Minimal Luxury

Target Customers

- Health-conscious adults
- Professionals
- Families
- Premium Ayurvedic buyers
- Domestic & International markets

Overall Look

The label should feel like a premium wellness product instead of a traditional churan. It should look elegant enough to sit beside high-end herbal supplements.

Color Palette

Primary:

- Matte Cream / Ivory
- Warm Amber Brown
- Deep Forest Green

Accent:

- Metallic Gold
- Soft Beige

Avoid:

- Bright red
- Neon colors
- Busy graphics

Bottle

- 400 ml Amber PET Jar
- Gold or Black Premium Cap
- Wrap-around label

Design Style

- Minimal
- Premium
- Clean
- Modern
- Botanical
- Luxury Packaging

Typography

Product Name:
Large, elegant serif or premium modern font.

Supporting Text:
Simple sans-serif font for excellent readability.

Front Label Should Include

- GUTHAPPY Logo
- Ayurvedic Digestive Churan
- Crafted with 14 Carefully Selected Ingredients
- Traditional Wellness Formula
- No Artificial Colours
- No Preservatives
- Net Weight: 200 g
- Vegetarian Symbol

Botanical Illustration Style

Use elegant hand-drawn botanical illustrations of selected ingredients such as:

- Haritaki
- Cumin
- Coriander
- Fennel
- Black Pepper
- Clove
- Asafoetida (Hing)
- Ajwain

Do not create a crowded collage. Let approximately 60% of the design use tasteful botanical artwork integrated into the background.

Back Label

Include sections for:

- Product Description
- Ingredients
- Directions for Use
- Storage Instructions
- Manufacturer Details
- Batch No.
- Mfg Date
- Best Before
- MRP
- FSSAI Details
- Customer Care
- Barcode Space
- QR Code Space
- Social Media

Design Inspiration

Think of brands like:

- Premium herbal supplements
- Luxury tea packaging
- Organic wellness products
- High-end nutraceutical packaging

The design should feel clean, premium, and internationally marketable rather than resembling a traditional Indian churan label.

Deliverables Required

- Adobe Illustrator (.AI)
- Editable PDF
- Print-ready CMYK
- Fonts Included
- 300 DPI
- 3 mm Bleed
- Separate source files
- Mockups on Amber Jar

Notes

- Do not use cartoon illustrations.
- Avoid overcrowding.
- Maintain generous white space.
- Use subtle gold detailing instead of excessive decoration.
- The label should immediately communicate trust, quality, and premium wellness.