Define Office Space Target Market

Location: Area surrounding, Washington D.C., and ** primarily Maryland. The building I represent is configured for office use and laid out for corporate headquarters rather than retail or warehousing. Each floor already offers enclosed private offices, with the added benefit of onsite parking, straightforward road access for commuters, and the option to book small orivate event or meeting rooms elsewhere in the complex through an outside service provider.

I need a clear, data-driven profile of focus medical doctors, dentists, healthcare, medical, organizations and related associations most likely to lease this space. That includes newly registered companies, the ideal company size, industry sectors, decision-maker personas, typical lease terms they favors, and the channels where they actively search for property. A quick competitor scan of other corporate-oriented buildings in the area and the incentives they promote will also help me position ours more effectively.

Deliverables
• Market segmentation report highlighting high-potential corporate tenant groups
• Competitive landscape summary with positioning opportunities
• Actionable recommendations on messaging, outreach channels, and sample listing copy

Acceptance criteria
• Insights are backed by recent, verifiable data sources
• Recommendations align with the space’s office-focused layout and amenities
• All findings are presented in a concise PDF (max 15 pages) plus any supporting spreadsheets for raw data

Please structure the research so I can move directly into marketing once I sign off.
Deadline to complete ASAP, less than 24 hours once hired.
Thanks