Day-Wise BTL Rollout Plan

I’m sharing our Zone BTL Strategy & Master Plan for Q3–Q4, which already maps out the regional priorities, campaign timelines and focus areas for every market. What I now need from you is a detailed, store-specific rollout schedule that fits seamlessly into that framework.

Scope of work
• Translate the regional blueprint into a day-by-day calendar for your store covering the full period of Q3 and Q4.
• For every planned touch-point, note the exact activity type, date, start-and-end time, space or resources required and the estimated shopper footprint you expect to generate.
• Cross-check each proposal against local peak-traffic days, regional events and the key promotional windows highlighted in the master plan so we avoid conflicts and maximise reach.

Format & submission
Please keep the same template you currently use internally (no need to reinvent the wheel). A single, clean spreadsheet or table per store works best. Send the completed file back no later than 18-09-2026 so we can consolidate and lock budgets.

Acceptance criteria
Your schedule will be considered complete once:
1. All Q3 and Q4 dates are covered without gaps.
2. Every entry has activity type, timing, space/resources and expected footprint filled in.
3. Nothing clashes with the master plan’s regional timelines.

Once I review and approve, we’ll move straight into execution, so clarity and precision up front are essential. Let me know if anything in the zone plan needs clarification and I’ll get the answers to you quickly.