Data-Driven Lead Generation Specialist - 20/09/2026 10:00 EDT
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a senior performance marketer (7+ years) to take full ownership of our lead-generation engine. The goal is simple: deliver a larger volume of qualified prospects while steadily pushing cost-per-lead down.
Focus and channels
• Meta Ads—Facebook & Instagram (core acquisition and retargeting)
• Google Ads (search & display to capture high-intent traffic)
• Supporting social media touchpoints to keep the funnel warm
Key expectations
– Translate my objectives into a complete campaign architecture: audiences, offers, ad creative angles and budgets.
– Configure pixels, GA4, Offline Conversions and any first-party tracking so every step is measurable.
– Launch, test and optimise daily: tightening targeting, adjusting bids, refining creatives.
– Produce concise weekly reports that highlight CPL, lead quality indicators and next steps.
– Advise on SEO/content tweaks that amplify paid efforts.
Acceptance criteria for the first 30 days
1. Campaigns live across all agreed platforms.
2. Tracking verified end-to-end from click to CRM.
3. Initial CPL reduced against historic baseline or industry benchmark, with a roadmap for further cuts.
4. Actionable insights delivered in a clear report.
Experience with real estate, luxury or international audiences is a big plus, so please include specific case studies, the metrics you improved and the tools you relied on.
If we hit our lead-quality targets together, I’d like this to roll into a long-term engagement, so also let me know your ongoing availability and preferred billing model.
Focus and channels
• Meta Ads—Facebook & Instagram (core acquisition and retargeting)
• Google Ads (search & display to capture high-intent traffic)
• Supporting social media touchpoints to keep the funnel warm
Key expectations
– Translate my objectives into a complete campaign architecture: audiences, offers, ad creative angles and budgets.
– Configure pixels, GA4, Offline Conversions and any first-party tracking so every step is measurable.
– Launch, test and optimise daily: tightening targeting, adjusting bids, refining creatives.
– Produce concise weekly reports that highlight CPL, lead quality indicators and next steps.
– Advise on SEO/content tweaks that amplify paid efforts.
Acceptance criteria for the first 30 days
1. Campaigns live across all agreed platforms.
2. Tracking verified end-to-end from click to CRM.
3. Initial CPL reduced against historic baseline or industry benchmark, with a roadmap for further cuts.
4. Actionable insights delivered in a clear report.
Experience with real estate, luxury or international audiences is a big plus, so please include specific case studies, the metrics you improved and the tools you relied on.
If we hit our lead-quality targets together, I’d like this to roll into a long-term engagement, so also let me know your ongoing availability and preferred billing model.
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