Dance Class Ad Campaign

I'm looking for an experienced social media advertiser to create and manage Facebook and Instagram ads for a weekly beginners dance class. The primary goal is to increase class sign-ups among older adults, while also reaching younger demographics such as post-college age individuals.

Requirements:
- Target older adults and younger demographics (post-college age)
- Compelling ad copy
- Engaging visuals (photos, graphics, etc.)
- Monitor and optimize ad performance
- Provide weekly reports on progress
- Offer strategic guidance to improve advertising effectiveness and achieve better attendance for first classes

Ideal Skills and Experience:
- Proven track record in social media advertising
- Expertise in targeting diverse age groups, including older adults and younger demographics
- Strong copywriting and design skills
- Experience with performance analytics
- Ability to educate clients on best practices for online advertising, including leveraging platforms like Instagram to reach younger audiences

Your expertise will help us reach and engage our target audience effectively.

Our dance classes run approximately quarterly (~12 week sessions) and only on Sunday afternoons, so we typically advertise in weeks prior to a new class start. We'd like to get 30-40 new dancers for each session. Here is a link to our Facebook page that we currently use: https://www.facebook.com/profile.php?id=100064711433662. We've been somewhat successful with advertisements in the past, but not as successful as I would like. I do not understand aspects of Facebook advertising and imagine that I could be more successful if I had help. The majority of people who attend a class will continue attending - but we need to get them to that first class!