D2C Skincare Meta Ads Campaign

I run a direct-to-consumer skincare brand and need a Meta Ads specialist to turn my existing ad account into a sales engine. All traffic should land on my own website, and the mandate is simple: drive as many purchases as possible.

First, I want a full account audit. Clean up the structure, make sure the pixel, Conversions API and product dataset are firing perfectly, and remove any tracking errors that could be holding back optimisation.

With that foundation in place, you’ll build and launch a conversion-focussed campaign. I can supply three to four high-quality product videos; you decide how to test them, but the ultimate KPI is total number of sales, not just a low CPA. The primary audience is women looking for affordable yet high-quality skincare, so your targeting, creatives and bidding strategy should reflect that.

Please track results directly in Ads Manager and share a concise weekly report that shows spend, ROAS, purchases and any learning phase insights so we can iterate fast. If you’re confident with Meta Ads Manager, Events Manager, and conversion tracking best practices, I’m ready to get started right away.