Customer Acquisition Campaign

I want to scale our customer base quickly by leaning on social-media marketing, with all efforts concentrated on Instagram and LinkedIn. Paid ads will be the core tactic; I’m not looking for organic posts or stories right now. If you have live-stream strategies that mesh well with paid campaigns, I’m happy to explore them, but the priority is a performance-driven ad funnel that converts new prospects into qualified leads.

Here’s what I need from you:
• Develop the full ad strategy for both platforms, including audience research, offer positioning, and creative angles.
• Produce the ad creatives (static, carousel, or short video where appropriate) and write compelling copy that aligns with each platform’s best practices.
• Launch, monitor, and optimise the campaigns for the lowest possible CAC, providing clear weekly reporting on spend, conversions, and ROI.

Proficiency with Facebook Business Manager (for Instagram), LinkedIn Campaign Manager, and common analytics tools is essential. If the initial push proves successful, we can expand into email or broader content marketing later, but for now let’s focus on making these ads perform.