Custom Brand Logo - Loaiza Studios

About the brand

Loaiza Studios is a boutique marketing agency in Melbourne, Australia. We offer brand and content strategy, social media, and campaign work. Clients span fashion, beauty and lifestyle as well as property and professional services. The name is a family surname — the brand should feel personal and credible, run by a real person rather than a faceless firm.

Positioning

Modern, clean, professional with personality. It should signal that we are sharp and current without looking like a template. Approachable enough for a small beauty brand, credible enough for a property client reviewing a proposal.

Direction

Typographic wordmark as the primary asset. Clean, confident lettering of "Loaiza Studios" with one distinctive detail that makes it ownable — a custom letterform, a considered ligature, or a subtle mark. Restrained palette, ideally one strong brand colour plus neutrals. Must work in a single colour and stay legible at 16px.

Please avoid

Swooshes, gradients, globes, arrows, speech bubbles, rocket ships, growth charts, generic geometric icons, mascots.

Deliverables

-Primary wordmark (horizontal)
-Secondary stacked lockup
-Submark or monogram for social avatars and favicons
-Black, white and single-colour variants
-Source files (AI or Figma) plus SVG, EPS, PNG
-One-page usage guide: clear space, minimum size, colour codes, typography
-Single-colour, print-ready version of the wordmark and submark, with strokes and details adjusted for embroidery and screen printing at small sizes
-Colour specifications in Pantone and CMYK, in addition to HEX and RGB
-High-resolution transparent PNG (minimum 3000px wide) for platforms that don't accept vector uploads

Requirements

-Full transfer of commercial rights and ownership on delivery
-Confirmation that any typeface used is licensed for commercial use, with the licence named
2 rounds of revisions included