CRM & MarTech Strategy Specialist Needed

CRM & MarTech Lead
Remote | Freelance | 6+ Years Experience

We’re looking for a CRM & MarTech Lead to own customer lifecycle strategy across acquisition, engagement, retention, reactivation and loyalty. You’ll work at the intersection of CRM, customer data, MarTech, analytics and growth, partnering with Marketing, Data, Engineering and Product teams to turn business objectives into scalable, measurable CRM programs.

What You’ll Do
• Own CRM & lifecycle strategy and build a roadmap aligned with business goals.
• Design journeys across onboarding, engagement, retention, churn prevention and win-back.
• Build segmentation, personalization and automated lifecycle campaigns.
• Manage and optimize CRM/MarTech ecosystem integrations.
• Partner with Data & Engineering on Customer 360, identity resolution, data quality and audience activation.
• Define event tracking, customer attributes and data requirements.
• Drive Email, SMS and other omnichannel CRM programs.
• Establish A/B testing, control groups and experimentation frameworks.
• Improve marketing attribution, conversion tracking and campaign measurement.
• Translate business requirements into technical requirements and actionable user stories.
• Lead initiatives from discovery → implementation → measurement → optimization.

Technology Exposure
• CRM: Braze, Salesforce Marketing Cloud, Iterable, CleverTap, MoEngage
• CDP: mParticle, Segment
• Data: Azure, Snowflake, BigQuery, Redshift
• Analytics: GA4, Amplitude, Looker, Power BI
• Activation: Census / Reverse ETL
• Tracking: Google Tag Manager, UTM & event tracking
• Channels: Email, SMS, Push, WhatsApp

What We’re Looking For
• 6+ years in CRM, Lifecycle Marketing, Marketing Automation or MarTech.
• Hands-on experience with an enterprise CRM platform.
• Strong understanding of lifecycle, segmentation, personalization and journey orchestration.
• Working knowledge of SQL, APIs, data pipelines and event tracking.
• Understanding of CDP, Customer 360, data warehouse and identity resolution concepts.
• Experience with GA4, Amplitude or similar analytics platforms.
• Strong understanding of attribution, experimentation and CRM measurement.
• Ability to work with Marketing, Data, Engineering and Product teams.
• Strong stakeholder management, communication and problem-solving skills.

Nice to Have
• Google Consent Mode / Consent Management experience.
• Customer 360 and identity resolution projects.
• Incrementality and experimentation experience.
• Retail, e-commerce, subscription, membership or consumer business experience.
• MarTech transformation leadership experience.
• AI-driven personalization and automation exposure.

Perks & Benefits
• Competitive compensation.
• Remote / flexible working.
• Learning, certification and professional development opportunities.
• Exposure to modern MarTech platforms and technologies.
• High ownership and strategic business impact.
• Cross-functional and global collaboration.
• Career growth opportunities.
• Opportunity to shape CRM, Customer 360 and MarTech strategy.

Screening Questions
1. Do you have 6+ years of hands-on CRM/MarTech experience, including ownership of lifecycle strategy and
campaign execution? (Yes / No)
2. Have you independently built and managed automated customer journeys using Braze, SFMC, Iterable, CleverTap,
MoEngage, or a similar platform? (Yes / No)
3. Have you worked directly with Data/Engineering teams on customer data, SQL, CDP, event tracking, attribution, or
MarTech integrations? (Yes / No)
Interested? Please apply with your CV and a brief overview of your relevant CRM/MarTech experience.