CRM Manager / Retention Specialist – eCommerce & DTC

Own Customer Retention and Drive Repeat Purchases for a Fast-Scaling DTC Brand

🇳🇱 Netherlands-Based | EU Working Hours
🚀 ASAP Start | Long-Term Opportunity
📈 Klaviyo | Shopify | Email Marketing & Customer Retention

Join a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.

We're looking for an experienced, hands-on CRM Manager / Retention Specialist to own lifecycle email marketing, improve customer retention, and increase repeat purchases and customer value.

This is a high-ownership role where you'll build and execute CRM strategies, optimize customer journeys, and use data to drive measurable retention growth.

Why You'll Want This Role

Own the CRM, email marketing, and customer retention strategy for a growing DTC brand

Work across 4 international markets with opportunities to improve the customer lifecycle

Lead Klaviyo campaigns, automations, segmentation, and lifecycle optimization

Collaborate with Paid Media, Creative, CRO, and Customer Support teams

Make a direct impact on repeat purchase rate, customer lifetime value, and profitability

Join a fast-moving, performance-driven team with a focus on long-term growth

Work closely with the growth team during EU business hours

What You'll Do

Own and execute the CRM and customer retention strategy across email marketing and lifecycle campaigns

Build, manage, and optimize Klaviyo campaigns, flows, and customer segmentation

Improve welcome, post-purchase, replenishment, and win-back journeys

Analyze customer behavior, purchase patterns, and retention opportunities

Develop targeted campaigns to increase repeat purchases and customer lifetime value (LTV)

Use cohort analysis, A/B testing, and holdout testing to evaluate retention performance

Monitor deliverability, unsubscribes, spam complaints, and customer engagement

Optimize email frequency, offers, and messaging while protecting contribution margin

Adapt lifecycle communication for customers across NL/BE, UK, and US markets

Share customer insights with Paid Media, Creative, CRO, and Customer Support teams

Track retention KPIs, report performance, and continuously improve lifecycle campaigns

What We're Looking For

Proven experience in CRM, lifecycle marketing, email marketing, or customer retention within eCommerce/DTC

Strong hands-on experience with Klaviyo and Shopify

Demonstrated success improving repeat purchase rates, retention, and customer value

Strong understanding of email automation, segmentation, and lifecycle flows

Experience analyzing customer cohorts, purchase frequency, LTV, and retention performance

Ability to evaluate campaign performance beyond attributed email revenue and open rates

Knowledge of email deliverability, consent management, and list hygiene

Commercial understanding of discount costs, contribution margin, and incremental revenue

Highly organized, proactive, and comfortable owning strategy and execution

Based in the Netherlands and available to collaborate during EU working hours

Bonus If You Have

Experience with supplements, health and wellness, or subscription-based eCommerce

Experience building replenishment and win-back campaigns for repeat-purchase products

Familiarity with holdout testing and incremental retention measurement

Experience localizing email campaigns across European and US markets

Experience working with cross-functional growth and creative teams

Ready to Own Customer Retention?

If you're an experienced CRM Manager, Retention Specialist, or Lifecycle Marketing Manager who knows how to turn customer insights into repeat purchases and long-term customer value, we'd love to hear from you.

Originally posted on Himalayas