Creative Marketing & Social Media Specialist

via Freelancer ·

Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
We are looking for a creative marketing specialist to help us market and grow BodyPower 2026, a major health, fitness and metabolic-health event taking place in London.

We are not looking for someone whose marketing strategy is simply:

“Post regularly and spend more money on ads.”

We want someone who thinks creatively about how to capture attention, generate organic reach, communicate strong messages and ultimately drive interest and ticket sales.

You should naturally look at a speaker, topic, trend, news story or audience problem and think:

“How can we turn this into an interesting marketing opportunity?”

What You Will Help With
Creative Marketing

We want you to continuously generate ideas for:

organic marketing campaigns
speaker promotions
workshops
event awareness
ticket campaigns
social-media series
collaborations
community engagement
storytelling
reactive/trending content
PR-style opportunities
creative promotional concepts

We particularly value people who proactively bring ideas rather than waiting for instructions.

Social Media

You will help plan and manage the creative direction of our social-media activity.

We already have an in-house team member who can coordinate publishing and account access, so direct access to every social-media account may not be required.

Your role will focus heavily on:

content ideas
content calendars
campaign concepts
hooks
captions
reels
stories
engagement
analysing performance
improving future content
Graphic Design

You should be able to create professional social-media graphics.

We specifically do not want generic AI-looking creatives.

We are looking for:

strong typography
good visual hierarchy
professional layouts
brand consistency
intelligent use of photography
premium-looking event creatives
graphics designed around an actual marketing idea

AI can be used as a tool, but the finished result should still look professionally designed.

Video Editing

You should be comfortable producing/editing short-form video content.

You do not need to be a high-end cinematic editor.

What matters most is whether you understand:

the hook, idea and message.

Content may include:

Instagram Reels
speaker clips
talking-head videos
promotional edits
event footage
subtitles
simple motion graphics
storytelling videos
Advertising

You should understand Meta and digital advertising.

However, paid campaigns must be strategically planned, not simply random social posts boosted with money.

We want someone who understands:

customer psychology
audience segmentation
hooks
objections
motivations
creative testing
retargeting
conversion
campaign structure

Advertising should start with understanding why someone would care, before deciding what ad to run.

Copywriting

You should also be comfortable writing persuasive and clear copy for:

websites
landing pages
forms
social media
ads
emails
brochures
documents
event promotions
speaker promotions

You must be able to take complicated information and make it simple, interesting and persuasive.

What Matters Most

The most important requirement is creative thinking.

We want somebody who brings ideas.

Someone who understands human behaviour and attention.

Someone who thinks beyond standard social-media templates.

Someone who actively looks for ways to generate organic attention before relying on paid media.

When Applying

Please send examples of:

social-media campaigns you have worked on
graphics you personally designed
short-form videos you edited
copy you have written
paid campaigns you have managed
organic marketing ideas/campaigns that performed well

Also answer this question:

Creative Test

Imagine you are marketing a health and fitness conference featuring expert speakers, workshops and hundreds of attendees.

Give us 5 organic marketing ideas you would try before asking us to increase the advertising budget.

The quality of your ideas will be one of the most important parts of your application.
graphic design copywriting marketing content writing social media marketing video editing digital marketing social media management content strategy content creation
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