Conversion-Focused On-Page SEO

Website Development and SEO Quotation Request
We are seeking a quotation for a range of design, content and search optimisation improvements to www.ameelectrical.co.uk. The aim is to create a more premium online presence, improve visibility in Google and AI-assisted search, and generate more qualified enquiries.
Scope of Work
1. SEO and AI search optimisation
Review and improve the website’s structure, content and on-page SEO to increase visibility across Google and AI-powered search platforms. Please include recommendations for keywords, page titles, metadata, internal linking and any technical improvements required.

Google Search Console and Google Analytics:
• Confirm that Google Search Console and Google Analytics are correctly linked to the website, properly configured and actively collecting accurate data.
• Check that the correct website property, tracking code and data streams are in use, and identify or resolve any indexing, tracking or reporting issues.

H1 and H2 heading improvements:
• Review the heading structure on every key page to ensure there is one clear, unique H1 that accurately describes the page’s primary topic and includes the main target search phrase naturally.
• Rewrite weak, duplicated, missing or overly generic H1 headings so they are specific, persuasive and aligned with the user’s search intent.
• Introduce or improve H2 subheadings to divide each page into logical sections, cover relevant supporting topics and commonly searched questions, and make the content easier for visitors and search engines to understand.
• Ensure headings follow a logical hierarchy, with H2 headings supporting the H1 and lower-level headings used only where appropriate.
• Avoid keyword stuffing, repeated headings and headings used solely for visual formatting.
• Provide recommended H1 and H2 wording for the homepage and all main service and landing pages, including the proposed KNX smart lighting control page.
2. Downloadable smart home guide
Create and promote a downloadable lead-generation resource, such as “The Ultimate Smart Home Planning Guide for UK Homeowners (2026 Edition)”, “10 Things to Know Before Wiring Your Smart Home”, or “Top 10 Smart Home Must-Haves”. Please advise on the most effective title, format and enquiry-capture process.
3. Free lighting design service
Add a dedicated section or landing page promoting a free lighting design service, with a clear call to action and enquiry form.
4. New content sections
Add a blog or latest news area for regular updates, together with a case studies page that showcases completed projects, services and results.
5. KNX smart lighting control landing page
Design and build a dedicated, search-optimised landing page for KNX smart lighting control, including persuasive service information, relevant calls to action and an enquiry route.
6. Premium visual refresh
Refine the website’s current green colour palette and overall styling to create a more luxurious, high-end appearance while retaining brand recognition and ensuring good accessibility.
7. Ongoing website review
Provide a six-monthly website health check and update service covering content, software, security, performance and SEO. Please quote this separately as an ongoing maintenance option.
Quotation Requirements
Please provide an itemised quotation showing the cost for each element above, the proposed approach, estimated delivery timescale, any information or content required from us, and details of ongoing fees. Please also include examples of relevant website, SEO or smart-home sector work.