Consumer-Focused Website Redesign

I want to turn www.mothergoosehealth.com from its current B2B feel into an inviting, consumer-facing destination where expectant and new mothers instantly understand our programs and feel confident buying or enrolling. Right now the product pages are written for insurers and clinicians; they need to speak directly to moms. At the same time the look and feel should soften—warmer colours, friendlier typography, more white space—so the site feels modern, reassuring, and personal rather than corporate.

Scope of work
• Re-think the information architecture around the journey a mother takes when evaluating our service.
• Rewrite or restructure product and service pages so benefits are crystal clear, jargon-free, and purchase paths are obvious.
• Produce a fresh visual identity (colour palette, imagery, iconography) and apply it across responsive desktop and mobile layouts.
• Deliver high-fidelity designs (Figma, Sketch, or similar) and, if you have front-end capability, pixel-perfect HTML/CSS ready for hand-off or implementation.

Acceptance criteria
– Every primary page guides the visitor toward enrolment or purchase in no more than three clicks.
– Design assets are provided in organised, editable source files.
– All copy is written for a consumer reading level (Flesch score ≥ 60).
– Final designs are WCAG 2.1 AA accessible.

When you reply, please share examples of past work that show you have transformed B2B or medical sites into consumer-friendly experiences; that portfolio piece will help me shortlist quickly. I look forward to collaborating on a site that truly speaks to the moms we serve.