Consumer Acquisition Copy & Email Strategy (US & Canada Only)

My brand is about to ramp up a customer-acquisition push aimed squarely at individual consumers. To make the campaign land with impact, I need persuasive copy across three fronts:

1. A short welcome email sequence and a monthly promotional email—each built to convert, with clear CTAs and room for A/B testing in platforms such as Mailchimp or Klaviyo.
2. Fresh, conversion-oriented copy for a new landing page plus headline and body tweaks for two existing pages so they align with the email messaging.
3. Scroll-stopping social ads (Facebook / Instagram) and accompanying post captions that echo the landing-page promise and drive clicks.

Tone should feel conversational, trustworthy, and benefit-driven, avoiding jargon while still highlighting key value propositions. I’ll supply brand guidelines, existing offers, and audience insights; you’ll translate them into tight, high-impact copy and deliver editable drafts in Google Docs.

Acceptance criteria: copy that is on-brand, proof-read, optimized for mobile reading, and delivered on time in an organized folder structure.

*************This project is open only to freelancers based in the United States or Canada.***************