Comprehensive Shopify CRO Audit & Conversion Optimisation Report
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted2 hours ago
I’m looking for an experienced CRO specialist to conduct a comprehensive conversion rate optimisation audit of my existing Shopify store.
The goal is to identify opportunities to improve the customer experience, increase conversions, reduce cart abandonment, and ultimately generate more sales.
Scope of Work
I’m looking for a detailed review covering:
1. Homepage: Layout, messaging, navigation, trust signals, and calls to action.
2. Product Pages: Product imagery, descriptions, pricing presentation, social proof, and add-to-cart experience.
3. Collection Pages: Product discovery, filtering, navigation, and overall usability.
4. Cart & Checkout: Potential friction points, abandoned cart opportunities, and checkout experience.
5. Mobile Experience: Mobile responsiveness, usability, and conversion barriers.
6. Trust & Credibility: Reviews, policies, shipping information, and customer reassurance.
7. Conversion Opportunities: Upselling, cross-selling, average order value, and other opportunities to improve sales.
8. Competitor Analysis: Recommendations based on relevant ecommerce competitors and industry best practices.
Deliverables
Ideally, I’m looking for a comprehensive written PDF audit report, rather than just a video walkthrough.
The report should include:
- Screenshots
- Actionable recommendations
- Clear explanations of what needs improving and why
- Recommendations prioritised by potential impact, so I can understand which changes should be implemented first
Ideal Freelancer
I’m particularly interested in working with an Australian-based CRO specialist, preferably someone with extensive experience auditing Shopify stores.
Please include:
- Examples of previous CRO audits you’ve completed
- Your relevant experience
- An explanation of your audit process
I’m looking for someone who can provide genuine, data-informed insights rather than a generic checklist.
Important Scope Note
This project is for the CRO audit and recommendations only. Website development and implementation are not required at this stage.
The goal is to identify opportunities to improve the customer experience, increase conversions, reduce cart abandonment, and ultimately generate more sales.
Scope of Work
I’m looking for a detailed review covering:
1. Homepage: Layout, messaging, navigation, trust signals, and calls to action.
2. Product Pages: Product imagery, descriptions, pricing presentation, social proof, and add-to-cart experience.
3. Collection Pages: Product discovery, filtering, navigation, and overall usability.
4. Cart & Checkout: Potential friction points, abandoned cart opportunities, and checkout experience.
5. Mobile Experience: Mobile responsiveness, usability, and conversion barriers.
6. Trust & Credibility: Reviews, policies, shipping information, and customer reassurance.
7. Conversion Opportunities: Upselling, cross-selling, average order value, and other opportunities to improve sales.
8. Competitor Analysis: Recommendations based on relevant ecommerce competitors and industry best practices.
Deliverables
Ideally, I’m looking for a comprehensive written PDF audit report, rather than just a video walkthrough.
The report should include:
- Screenshots
- Actionable recommendations
- Clear explanations of what needs improving and why
- Recommendations prioritised by potential impact, so I can understand which changes should be implemented first
Ideal Freelancer
I’m particularly interested in working with an Australian-based CRO specialist, preferably someone with extensive experience auditing Shopify stores.
Please include:
- Examples of previous CRO audits you’ve completed
- Your relevant experience
- An explanation of your audit process
I’m looking for someone who can provide genuine, data-informed insights rather than a generic checklist.
Important Scope Note
This project is for the CRO audit and recommendations only. Website development and implementation are not required at this stage.
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