Comprehensive On-Off Page Visbility

**SEO, AEO & GEO Specialist — Hands-On Next.js Implementation**

Teachrity provides AI-powered practice simulations for universities, colleges and corporate teams. Applications include teacher training, placement preparation, business practice, legal education, hospitality, sales and workplace conversations.

We are hiring an experienced freelancer or specialist team to improve Teachrity’s visibility in traditional search and AI-generated answers.

**This is an international implementation assignment—not an India-only SEO project.**

**Priority markets**

India, Indonesia, Singapore, Malaysia, Australia and the UAE, including Dubai.

Additional Middle East coverage must include Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.

**Our website is custom-built in Next.js.** You must be comfortable implementing changes in a Next.js codebase through Git and our deployment workflow. Experience limited to WordPress plugins or PHP websites will not be sufficient.

**Duration: 90 days. Engagement: fixed-price, milestone-based.**

We already have research, keyword ideas and website content. We need someone who will implement improvements, publish useful content, build credible external visibility and demonstrate measurable results.

**An audit, strategy deck, keyword list or AI-generated report is not the deliverable.**

**Required deliverables**

**1. Technical implementation in Next.js**

Inspect the production website and implement relevant fixes covering:

- Crawling, indexing, redirects and canonical URLs.
- Server-rendered or statically generated content where appropriate.
- Metadata, structured data and XML sitemaps.
- Internal linking and complete, machine-readable page content.
- International URL structure, language targeting and hreflang where appropriate.
- Performance issues affecting priority pages.
- Search crawler access and content extraction.

**Minimum acceptance:** Validate all 50 priority pages described below. Resolve identified critical issues within the agreed scope. Submit working code through Git, deploy approved changes and provide validation evidence.

Do not recommend migration to WordPress.

**2. Deliver 50 substantive, live pages**

- **Improve 30 existing pages** around commercially relevant buyer questions.
- **Create 10 country-specific pages**, one for each named target country.
- **Publish six practical buyer guides** addressing high-intent problems.
- **Publish four evidence-based comparison or evaluation pages.**

Country pages must contain meaningful local relevance, appropriate buyer terminology, applicable use cases and a clear conversion pathway. Changing a country name in otherwise identical content will not qualify.

At least **12 of these 50 pages** must provide professionally reviewed content in Bahasa Indonesia, Malay or Arabic, distributed according to market relevance and our approved product capabilities.

These 12 pages are included in the total of 50.

**Acceptance:** Published URLs, substantive approved content, correct technical implementation, internal links and functioning calls to action. Unsupported product claims and generic bulk content will be rejected.

**3. Build visibility across specific buyer personas**

Cover at least **10 distinct persona groups**, including:

- University leadership.
- Faculty and programme heads.
- Placement and career-services teams.
- Teacher-education institutions.
- Law schools.
- Hospitality institutes and hotel training teams.
- Corporate L&D.
- Sales enablement and channel-partner training.
- Assessment and institutional quality teams.
- IT, LMS and procurement decision-makers.

Content must address the questions these buyers actually ask—not simply repeat “AI simulation platform” across pages.

**4. Establish measurable AI visibility**

Build an approved panel of **100 unbranded buyer questions: 10 per target country**, distributed across relevant personas.

Test the panel on **ChatGPT, Gemini and Perplexity**, with **three repetitions per question per platform**, at baseline and project completion.

**Required total: 1,800 recorded answer observations.**

Record:

- Exact question, date, platform and available model/settings.
- Language and location context actually used.
- Whether Teachrity was mentioned, cited or recommended.
- The cited URL and competing providers.
- Whether the description of Teachrity was accurate.

Use fresh conversations and consistent conditions. Do not imply that inserting a country name reproduces an actual locally situated user.

**Acceptance:** Inspectable answer evidence and a working measurement dashboard. Search-engine results cannot be substituted for actual AI-platform answers.

**5. Secure eight credible external placements**

Deliver at least **eight approved external publications, listings or substantive mentions**, spanning at least **four target countries**.

These should come from relevant education, training, industry, technology or professional sources.

**Acceptance:** Live URLs, accurate descriptions and disclosure of placement fees or commercial relationships. Bulk backlinks, spam directories, fabricated reviews and self-published profiles presented as independent coverage will not count.

Any third-party costs must be quoted separately before approval.

**6. Implement conversion tracking**

Track at least these **five events**:

1. Demo enquiry submission.
2. Contact enquiry submission.
3. Trial or registration completion, where available.
4. Email contact click.
5. WhatsApp contact click, where available.

Provide country-level views of organic traffic, identifiable AI referrals, landing pages and qualified enquiries. Validate every applicable event with test activity.

**Acceptance:** Working tracking, accessible dashboards and complete ownership of accounts, code and configurations.

**Outcome commitments required in your proposal**

In addition to the delivery counts above, state numerical 90-day targets for:

- Relevant non-branded organic impressions and clicks.
- AI mention, citation and qualified recommendation rates.
- Number of target countries showing visibility.
- Qualified enquiries attributable to organic search or identifiable AI referrals.

State your baseline assumptions and dependencies. If the baseline is zero, use absolute targets alongside percentages.

**We will agree these targets before awarding the implementation phase. Do not promise guaranteed rankings or guaranteed AI recommendations.**

**Payments and proof of completion**

Propose four priced milestones:

1. Technical implementation and baseline measurement.
2. First 25 completed pages and validated tracking.
3. Remaining 25 pages and eight external placements.
4. Final measurement, verification and complete handover.

Reports may accompany the work, but payments will be tied to completed implementation, live assets and verifiable evidence.

**To apply, provide**

- Two relevant Next.js projects where you personally implemented improvements.
- Evidence of international SEO work.
- Actual examples of improved AI mentions or citations.
- Your execution team and responsibilities.
- Fixed milestone pricing, ongoing costs and third-party expenses.
- Your numerical outcome commitments and assumptions.

**We are hiring for execution and measurable international visibility—not advice alone.**