Comprehensive Facebook Ads Audit

I need a sharp, end-to-end audit of my Facebook Ads account with one clear objective: boost sales of my digital products. I want you to dig into everything—from campaign structure and audience segmentation to creative combinations, pixel installation, and event tracking—and show me exactly where conversion-rate bottlenecks hide.

My top metric is conversion rate. If your findings also touch on cost per acquisition or ROAS, great, but every recommendation should ultimately map back to turning more clicks into paying customers.

Here’s what I expect as deliverables:
• A written audit report covering account setup, targeting logic, creatives, bidding strategies, and funnel flow
• A prioritized action plan outlining quick wins, medium-term tests, and longer-term strategic shifts
• Screenshots or Loom walkthroughs that make it easy for my in-house team to implement changes

I run everything through Ads Manager (no third-party automation), so familiarity with Facebook Business Manager, Events Manager, and standard pixel/debugging tools is essential. If you’ve improved conversion rates for other digital-product brands, let me see those results and your proposed timeline.