Comprehensive Dental Digital Marketing & SEO

Dental Digital Marketing, SEO & Google Ads Specialist – Long-Term Opportunity

Project Type: Ongoing / Monthly Retainer

Industry: Dental

Project Overview

We are an established and growing dental practice in seeking an experienced digital marketing specialist or small marketing team to develop and execute a comprehensive patient acquisition and online marketing strategy.

Our primary objective is to increase new patient appointments, strengthen our online presence, improve Google search rankings, and expand our adult dental patient population, particularly PPO-insured and self-pay patients.

We are looking for a professional who can deliver measurable results, not simply website traffic, impressions, or social media followers.

Scope of Work

1. Search Engine Optimization (SEO)

- Comprehensive website SEO audit and ongoing technical optimization.
- Local SEO targeting my zip code and surrounding communities.
- Keyword research and optimization for high-value dental services.
- Google Business Profile optimization and ongoing management.
- Local business directory listings and citation management.
- Off-page SEO and reputable link building.
- Website content optimization and monthly blog/content development.
- Competitor analysis and local search ranking improvements.
- Monthly SEO performance reports.

2. Google Ads & Paid Advertising

- Google Ads account setup, management, and optimization.
- Google Search advertising targeting prospective dental patients.
- Keyword and audience research.
- Geographic targeting based on ZIP codes and surrounding communities.
- Advertising copy, creative development, and campaign setup.
- Bid management and advertising budget optimization.
- Conversion tracking and campaign performance analysis.
- Retargeting campaigns where appropriate and compliant.
- Ongoing A/B testing and advertising improvements.

3. Facebook & Instagram Marketing

- Facebook and Instagram advertising campaign management.
- Organic social media content strategy.
- Development of promotional graphics, captions, and advertising creatives.
- Marketing campaigns highlighting dental services, special offers, and patient education.
- Audience targeting and lead generation.
- Monthly social media performance reporting.

4. Website Development & Optimization

We are also evaluating website developers and would prefer a candidate or team capable of providing both website development and ongoing marketing services.

Website requirements include:

- Modern, professional, mobile-friendly dental website.
- Search-engine-friendly website architecture.
- Dedicated pages for our major dental services.
- Online appointment requests and lead capture forms.
- Integration with our patient communication and practice management systems where supported.
- Fast loading speed and technical SEO.
- Ongoing website content updates and maintenance.
- Google Analytics and conversion tracking.
- Ability to expand into future e-commerce and teledentistry services.

Candidates who provide both website development and marketing should quote these services separately.

5. Patient Lead Tracking & Marketing ROI

This is a critical requirement.

We want to understand exactly where our new patients are coming from and how effectively our marketing investment converts into appointments.

Responsibilities include:

- Tracking inbound calls and website inquiries.
- Identifying which advertising campaigns generate patient leads.
- Implementing campaign-specific call tracking numbers where appropriate.
- Tracking inquiries from postcards, direct mail, Google Ads, and social media.
- Monitoring missed calls and missed lead opportunities.
- Tracking leads through scheduled appointments where technically supported.
- Reporting cost per lead, cost per booked appointment, and marketing return on investment.
- Integrating tracking with our phone and practice management systems where feasible.

6. Dental Services to Promote

Our marketing will focus on:

- Adult and family dentistry.
- PPO-insured and self-pay patients.
- Dental cleanings and preventive dentistry.
- Teeth whitening and cosmetic dentistry.
- Complete and partial dentures.
- Tooth extractions.
- Emergency dental appointments.
- New patient specials and promotional offers.

We are particularly interested in developing strong marketing campaigns around cosmetic dentistry, whitening, and adult dental services.

Required Experience

- Proven digital marketing experience, preferably with U.S.-based dental or healthcare practices.
- Strong knowledge of local SEO and Google Business Profile optimization.
- Experience managing Google Ads and Meta advertising campaigns.
- Ability to track leads, calls, appointments, and conversions.
- Experience with Google Analytics 4, Google Tag Manager, and Google Search Console.
- Strong communication and reporting skills.
- Ability to develop and execute a long-term marketing strategy.

Budget & Engagement

We are seeking competitive monthly pricing for ongoing SEO, advertising management, and digital marketing services.

Please provide separate pricing for:

1. Monthly SEO and Google Business Profile management.
2. Google Ads and Meta Ads management.
3. Social media content creation and management.
4. Website development, if offered.
5. Call tracking, lead attribution, and reporting tools, including any additional software costs.

Advertising spending will be paid separately from management fees.

We prefer to begin with an initial 90-day engagement, with the possibility of a long-term relationship based on performance.

Application Requirements

Please answer the following questions when submitting your proposal:

1. Have you previously marketed dental practices in the United States? Please provide examples.
2. Can you provide case studies showing increases in actual patient inquiries or booked appointments?
3. What would your first 90 days of marketing look like for a dental practice in Arlington, Texas?
4. How would you improve our Google Business Profile rankings?
5. How would you track phone calls, leads, and appointments generated through your campaigns?
6. Do you provide website development and ongoing website maintenance?
7. What are your monthly management fees, and what services are included?
8. Will you personally perform the work, or will you outsource any services?

Our Goal

We are looking for a long-term marketing partner who understands that successful dental marketing is measured by new patients, completed appointments, and profitable practice growth.

We welcome proposals from qualified individual freelancers and small digital marketing agencies with proven experience.