Comprehensive Conversion Tracking Setup

The goal is to cleanly deploy Google Ads conversion tags, GA4 events, and the Meta pixel (with standard conversion actions) through Google Tag Manager. I already use GTM as the single point of implementation, so all work should happen inside the existing container rather than hard-coding anything.

Scope of work
• Configure GTM to fire Google Ads conversions, GA4 conversions, and Meta pixel events for the three interactions I care about most: page views, form submissions, and button clicks.
• Verify each hit in its native platform—Google Ads, GA4 DebugView, and Meta Events Manager—so I can see real-time confirmation that tags are firing and conversions are counting.
• Supply a brief note or Loom walkthrough showing where the tags, triggers, and variables sit inside GTM so I can maintain them later.

Acceptance criteria
1. A test visit registers a page_view in GA4, a Meta PageView, and a Google Ads page view tag.
2. Submitting the site’s main form fires a GA4 conversion, a Meta Lead (or equivalent) event, and a Google Ads conversion with correct value and label.
3. The primary CTA button click is tracked consistently across devices.
4. No console errors and no duplicate firing detected by the Tag Assistant extension.

Everything lives in GTM, so familiarity with tags, triggers, variables, and data-layer pushes is essential. A fast turn-around is ideal; once you finish, I’ll verify against live traffic and release payment immediately if all three platforms are receiving the events exactly as outlined above.