Complete Website Design & Development for Premium Australian Outdoor Living Brand – POD KING -- 2
Budget / SalaryA$750–4,000
TypeFreelance project
LocationRemote
Posted4 hours ago
We are looking for an experienced website designer/developer or small web design team to design and build a complete new website for POD KING, an Australian premium outdoor-living and modular product brand.
Our three main product categories are:
- Premium Outdoor Kitchen Pods
- Modular Outdoor Kitchens & BBQs
- Modular & Foldable Housing Options
We already have our brand, logo, product concepts, product imagery and a clear direction for the business. We now need someone to bring everything together into a professional, high-end website ready for launch in the Australian market.
Our products are higher-value purchases, so the website will initially focus primarily on showcasing our products, building trust in the POD KING brand and generating qualified customer enquiries, rather than being a traditional e-commerce store.
IMPORTANT – Homepage Live Within 5 Days
We want to move quickly.
Our first priority is to have a professionally designed, fully functional and launch-ready homepage live within approximately 5 days of commencing the project.
The homepage needs to establish the overall POD KING brand and clearly introduce our three main product categories:
Outdoor Kitchen Pods | Modular Outdoor Kitchens & BBQs | Housing Options
It should include strong product imagery, key brand messaging, calls to action, enquiry functionality and full mobile responsiveness.
Once the homepage is approved and launched, development of the remaining website can continue immediately afterward.
Please only apply if you have the availability to begin promptly and can realistically deliver a high-quality homepage within this timeframe.
Initial Website Scope
For the initial launch, we expect approximately 6–10 main pages, likely including:
- Home
- Outdoor Kitchen Pods
- Modular Outdoor Kitchens & BBQs
- Modular & Foldable Housing
- How It Works / Customisation
- About POD KING
- Gallery
- FAQ
- Contact / Get a Quote
Individual product/model pages may also sit underneath the main product categories.
The exact sitemap can be finalized with the successful freelancer.
The website will continue to grow as we introduce additional products and models.
Website Style & Design
The website needs to look and feel premium, modern, clean and high-end.
We want a design similar in quality and presentation to a premium architectural, luxury outdoor-living, high-end kitchen or home-improvement brand.
The website must be designed specifically for Australian customers.
We do not want a generic WordPress/template website with our logo and photographs simply dropped into it.
We are looking for someone with strong UI/UX and graphic design skills who can develop a distinctive visual identity for POD KING online.
The website should be highly visual, with:
- Large premium product imagery
- Clean modern typography
- Simple navigation
- Strong product presentation
- Premium page layouts
- Excellent mobile presentation
- Clear calls to action throughout the website
The overall impression should be that POD KING is an established, premium Australian brand.
Product Presentation
The website will initially focus on three main POD KING product categories.
1. Outdoor Kitchen Pods
Premium self-contained outdoor kitchen and entertainment pods designed for Australian backyards and outdoor living.
These products may include premium BBQs, rangehoods, refrigeration, sinks, storage, TVs, audio, lighting and other integrated appliances and features.
2. Modular Outdoor Kitchens & BBQs
Premium modular outdoor kitchen systems, BBQs, cabinetry, appliances and customizable configurations that customers can tailor to suit their outdoor space.
Customers should be able to clearly understand the available layouts, options, finishes and configurations.
3. Modular & Foldable Housing
Innovative modular and foldable housing solutions with different layouts, sizes, finishes and configurations available.
These will form an important additional product category within the POD KING brand.
The website needs to make it easy for customers to understand the differences between these three categories while maintaining a consistent premium POD KING brand identity.
Product pages should showcase:
- High-quality imagery
- Product features
- Specifications
- Dimensions
- Available configurations
- Colors and finishes
- Appliances/options where applicable
- Galleries/video
- Downloadable information where appropriate
- Strong enquiry and quote calls to action
Some products may display "Starting from $XX,XXX + delivery", while others will be enquiry-only.
Website Functionality
The website should include:
- Fully responsive desktop, tablet and mobile design
- Fast loading and strong technical performance
- Professional enquiry and quote forms
- Get a Quote / Enquire Now / Secure Your Install calls to action
- Product image galleries
- Video capability
- Product specifications and features
- Downloadable brochures/specification sheets
- Customer lead capture
- Social-media integration
- Google Analytics/tracking setup
- Meta Pixel capability
- Basic on-page SEO
- SEO-friendly page structure and URLs
- Google Search Console setup
- Easy-to-use CMS
- SSL/security
- Anti-spam protection
- Reliable delivery of enquiries to our Australian business email
The website should also be structured so that additional products, pages and categories can easily be added in the future.
Content We Can Supply
POD KING can provide:
- Logo and branding
- Product photos and renders
- Product specifications
- Product and factory videos
- Existing advertising graphics
- Product information
- Business information
We would also like the successful freelancer to assist with:
- Page structure and layout
- UI/UX
- Image selection
- Image optimization
- Website presentation
- Professional English website copy
- Calls to action and customer enquiry flow
We are happy to work closely with the successful freelancer and provide additional information throughout the project.
Website Platform
We are open to recommendations regarding WordPress, Webflow or another suitable mainstream CMS.
Please explain which platform you recommend for POD KING and why.
We want a website that is easy to manage, scalable and capable of growing with the business.
Ownership – Important
The finished website and associated digital assets must be 100% owned and controlled by POD KING.
This includes, where applicable:
- Website files
- Source code
- Design/source files
- Domain
- Hosting account
- CMS administrator access
- Google Analytics
- Google Search Console
- Advertising/tracking accounts
- Graphics and website assets
- Any custom code developed for the project
We do not want to be locked into a proprietary system that can only be controlled by the developer.
Who We're Looking For
We would prefer an experienced individual or small, capable web design team rather than a large expensive agency.
The successful applicant should:
- Have excellent UI/UX and graphic design skills
- Be capable of creating a genuinely premium website
- Have experience with premium product, home or lifestyle brands
- Understand Western/Australian website design
- Communicate clearly in English
- Be available to begin promptly
- Be capable of delivering the initial homepage within approximately 5 days
- Offer competitive international pricing
- Be interested in a longer-term relationship
- Be available for future website updates and development
Experience with outdoor living, kitchens, BBQs, architecture, construction, modular homes, furniture or other premium physical products would be particularly valuable.
When Applying – Please Read Carefully
Please do not send us a generic copy-and-paste proposal.
Start your proposal with the words:
POD KING
This will confirm that you have read the complete project brief.
Please provide:
1. 3–5 examples of your best and most relevant websites.
2. Explain which parts of those websites you personally designed/developed.
3. Your recommended website platform for POD KING and why.
4. Your fixed price for the complete initial 6–10 page website.
5. Confirmation that you can deliver a professional, launch-ready homepage within approximately 5 days.
6. Your estimated timeframe for completing the remainder of the website.
7. Number of revisions included.
8. A clear explanation of what is and isn't included in your price.
9. Whether professional English copywriting is included.
10. Whether basic SEO, Google Analytics and tracking setup are included.
11. Your ongoing website support/maintenance costs after launch.
Budget
We are looking for quality and value rather than simply choosing the lowest bid.
We prefer a fixed project price rather than only an hourly rate.
There is significant potential for ongoing work with POD KING after the initial website is completed, including new product pages, landing pages, website updates, product launches, advertising material and potentially social-media content.
We are looking to establish a long-term working relationship with the right designer/developer or team.
Our three main product categories are:
- Premium Outdoor Kitchen Pods
- Modular Outdoor Kitchens & BBQs
- Modular & Foldable Housing Options
We already have our brand, logo, product concepts, product imagery and a clear direction for the business. We now need someone to bring everything together into a professional, high-end website ready for launch in the Australian market.
Our products are higher-value purchases, so the website will initially focus primarily on showcasing our products, building trust in the POD KING brand and generating qualified customer enquiries, rather than being a traditional e-commerce store.
IMPORTANT – Homepage Live Within 5 Days
We want to move quickly.
Our first priority is to have a professionally designed, fully functional and launch-ready homepage live within approximately 5 days of commencing the project.
The homepage needs to establish the overall POD KING brand and clearly introduce our three main product categories:
Outdoor Kitchen Pods | Modular Outdoor Kitchens & BBQs | Housing Options
It should include strong product imagery, key brand messaging, calls to action, enquiry functionality and full mobile responsiveness.
Once the homepage is approved and launched, development of the remaining website can continue immediately afterward.
Please only apply if you have the availability to begin promptly and can realistically deliver a high-quality homepage within this timeframe.
Initial Website Scope
For the initial launch, we expect approximately 6–10 main pages, likely including:
- Home
- Outdoor Kitchen Pods
- Modular Outdoor Kitchens & BBQs
- Modular & Foldable Housing
- How It Works / Customisation
- About POD KING
- Gallery
- FAQ
- Contact / Get a Quote
Individual product/model pages may also sit underneath the main product categories.
The exact sitemap can be finalized with the successful freelancer.
The website will continue to grow as we introduce additional products and models.
Website Style & Design
The website needs to look and feel premium, modern, clean and high-end.
We want a design similar in quality and presentation to a premium architectural, luxury outdoor-living, high-end kitchen or home-improvement brand.
The website must be designed specifically for Australian customers.
We do not want a generic WordPress/template website with our logo and photographs simply dropped into it.
We are looking for someone with strong UI/UX and graphic design skills who can develop a distinctive visual identity for POD KING online.
The website should be highly visual, with:
- Large premium product imagery
- Clean modern typography
- Simple navigation
- Strong product presentation
- Premium page layouts
- Excellent mobile presentation
- Clear calls to action throughout the website
The overall impression should be that POD KING is an established, premium Australian brand.
Product Presentation
The website will initially focus on three main POD KING product categories.
1. Outdoor Kitchen Pods
Premium self-contained outdoor kitchen and entertainment pods designed for Australian backyards and outdoor living.
These products may include premium BBQs, rangehoods, refrigeration, sinks, storage, TVs, audio, lighting and other integrated appliances and features.
2. Modular Outdoor Kitchens & BBQs
Premium modular outdoor kitchen systems, BBQs, cabinetry, appliances and customizable configurations that customers can tailor to suit their outdoor space.
Customers should be able to clearly understand the available layouts, options, finishes and configurations.
3. Modular & Foldable Housing
Innovative modular and foldable housing solutions with different layouts, sizes, finishes and configurations available.
These will form an important additional product category within the POD KING brand.
The website needs to make it easy for customers to understand the differences between these three categories while maintaining a consistent premium POD KING brand identity.
Product pages should showcase:
- High-quality imagery
- Product features
- Specifications
- Dimensions
- Available configurations
- Colors and finishes
- Appliances/options where applicable
- Galleries/video
- Downloadable information where appropriate
- Strong enquiry and quote calls to action
Some products may display "Starting from $XX,XXX + delivery", while others will be enquiry-only.
Website Functionality
The website should include:
- Fully responsive desktop, tablet and mobile design
- Fast loading and strong technical performance
- Professional enquiry and quote forms
- Get a Quote / Enquire Now / Secure Your Install calls to action
- Product image galleries
- Video capability
- Product specifications and features
- Downloadable brochures/specification sheets
- Customer lead capture
- Social-media integration
- Google Analytics/tracking setup
- Meta Pixel capability
- Basic on-page SEO
- SEO-friendly page structure and URLs
- Google Search Console setup
- Easy-to-use CMS
- SSL/security
- Anti-spam protection
- Reliable delivery of enquiries to our Australian business email
The website should also be structured so that additional products, pages and categories can easily be added in the future.
Content We Can Supply
POD KING can provide:
- Logo and branding
- Product photos and renders
- Product specifications
- Product and factory videos
- Existing advertising graphics
- Product information
- Business information
We would also like the successful freelancer to assist with:
- Page structure and layout
- UI/UX
- Image selection
- Image optimization
- Website presentation
- Professional English website copy
- Calls to action and customer enquiry flow
We are happy to work closely with the successful freelancer and provide additional information throughout the project.
Website Platform
We are open to recommendations regarding WordPress, Webflow or another suitable mainstream CMS.
Please explain which platform you recommend for POD KING and why.
We want a website that is easy to manage, scalable and capable of growing with the business.
Ownership – Important
The finished website and associated digital assets must be 100% owned and controlled by POD KING.
This includes, where applicable:
- Website files
- Source code
- Design/source files
- Domain
- Hosting account
- CMS administrator access
- Google Analytics
- Google Search Console
- Advertising/tracking accounts
- Graphics and website assets
- Any custom code developed for the project
We do not want to be locked into a proprietary system that can only be controlled by the developer.
Who We're Looking For
We would prefer an experienced individual or small, capable web design team rather than a large expensive agency.
The successful applicant should:
- Have excellent UI/UX and graphic design skills
- Be capable of creating a genuinely premium website
- Have experience with premium product, home or lifestyle brands
- Understand Western/Australian website design
- Communicate clearly in English
- Be available to begin promptly
- Be capable of delivering the initial homepage within approximately 5 days
- Offer competitive international pricing
- Be interested in a longer-term relationship
- Be available for future website updates and development
Experience with outdoor living, kitchens, BBQs, architecture, construction, modular homes, furniture or other premium physical products would be particularly valuable.
When Applying – Please Read Carefully
Please do not send us a generic copy-and-paste proposal.
Start your proposal with the words:
POD KING
This will confirm that you have read the complete project brief.
Please provide:
1. 3–5 examples of your best and most relevant websites.
2. Explain which parts of those websites you personally designed/developed.
3. Your recommended website platform for POD KING and why.
4. Your fixed price for the complete initial 6–10 page website.
5. Confirmation that you can deliver a professional, launch-ready homepage within approximately 5 days.
6. Your estimated timeframe for completing the remainder of the website.
7. Number of revisions included.
8. A clear explanation of what is and isn't included in your price.
9. Whether professional English copywriting is included.
10. Whether basic SEO, Google Analytics and tracking setup are included.
11. Your ongoing website support/maintenance costs after launch.
Budget
We are looking for quality and value rather than simply choosing the lowest bid.
We prefer a fixed project price rather than only an hourly rate.
There is significant potential for ongoing work with POD KING after the initial website is completed, including new product pages, landing pages, website updates, product launches, advertising material and potentially social-media content.
We are looking to establish a long-term working relationship with the right designer/developer or team.
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