Complete Website Design & Development for Premium Australian Outdoor Living Brand – POD KING

We are looking for an experienced website designer/developer or small web design team to design and build a complete new website for POD KING, an Australian premium outdoor-living brand.
Our main products are premium outdoor kitchen pods, with additional product ranges including modular outdoor kitchens/bbqs and premium foldable/modular homes.
We already have our brand name, logo, product concepts, product imagery and a clear direction for the business. We now need someone to bring everything together into a professional, high-end website ready for launch in the Australian market.
This is not an e-commerce store at this stage. Our products are higher-value purchases, so the primary purpose of the website is to showcase our products, build trust in the brand and generate qualified customer enquiries.
Website style
The website needs to look premium, modern, clean and high-end, similar in presentation to a luxury outdoor-living, architectural or premium home-improvement brand.
It must be designed specifically for Australian customers.
We do not want a generic WordPress template with our logo and photos dropped into it. We are looking for someone with strong design skills who can create a distinctive POD KING look and feel.
The website should be highly visual, using large product imagery, clean typography, strong calls to action and simple navigation.
Website scope
We expect approximately 8–12 core pages, including:
- Home
- Outdoor Kitchen Pods
- Individual product/model pages
- Outdoor kitchens / bbqs
- Foldable & Modular Homes
- How It Works
- Customisation / Options
- About POD KING
- Gallery / Projects
- FAQ
- Contact / Enquiry
- Warranty, delivery and relevant policy pages
The exact sitemap can be developed together with the successful freelancer.
Important functionality
The website should include:
- Fully responsive mobile, tablet and desktop design
- Fast loading and good technical performance
- Professional enquiry and quote forms
- Strong "Get a Quote", "Enquire Now" and "Secure Your Install" calls to action
- Product galleries
- Video capability
- Product specifications and features
- Downloadable brochures/specification sheets
- Customer enquiry capture
- Google Maps where appropriate
- Social media integration
- Google Analytics and tracking setup
- Meta Pixel capability
- Basic on-page SEO
- SEO-friendly URLs and page structure
- Google Search Console setup
- Easy-to-use CMS so our team can update products, images and text ourselves
- SSL/security and appropriate anti-spam protection
- Contact forms delivered reliably to our Australian business email
Product presentation
Our outdoor kitchen pods are the main focus.
Product pages need to clearly communicate features such as premium BBQs and appliances, customizable layouts and finishes, weather-resistant materials, Australian outdoor-living design, integrated TVs/audio, refrigeration, sinks, rangehoods, lighting and easy installation.
Customers should be able to understand the product, view multiple images, see specifications and easily contact us for pricing or installation.
Some products will have pricing such as "Starting from $XX,XXX + delivery", while others will be enquiry-only.
Content
We can supply:
- POD KING logo and branding
- Product photos and renders
- Product specifications
- Videos/factory footage
- Existing advertising graphics
- Product information and business information
We would like the successful freelancer to also help with page layout, UX, image selection, basic image optimization and professional English website copy.
We are happy to collaborate closely and provide information throughout the project.
Platform
We are open to recommendations regarding WordPress, Webflow or another suitable mainstream CMS.
Please explain which platform you recommend and why.
The finished website must be 100% owned and controlled by POD KING. All website files, source code, design files, administrator accounts, domains, hosting accounts, analytics accounts and other assets must be handed over to us.
We do not want to be locked into a proprietary system controlled only by the developer.
Who we're looking for
We would prefer an individual or small team that:
- Has strong UI/UX and graphic design ability
- Has experience building premium product or home/lifestyle websites
- Understands Western/Australian website design
- Can communicate clearly in English
- Can provide examples of websites they personally designed and built
- Can work collaboratively with us during development
- Is cost-effective
- Can potentially provide ongoing website support after launch
Experience with home improvement, outdoor living, kitchens, architecture, construction, modular homes, furniture or other premium physical products would be particularly valuable.
When applying
Please do not send a generic copy-and-paste proposal.
Start your proposal with the words "POD KING" so we know you have read the complete brief.
Please include:
1. 3–5 examples of your best relevant websites.
2. Which parts of those websites you personally completed.
3. Your recommended platform for POD KING.
4. Your estimated fixed price for the complete website.
5. Estimated timeframe from commencement to launch.
6. Number of revisions included.
7. What is and is not included in your price.
8. Whether professional copywriting is included.
9. Whether basic SEO and analytics setup are included.
10. Your ongoing support/maintenance cost after launch.
We are interested in developing a long-term relationship with the right person/team, as POD KING will require ongoing website updates, new product launches, landing pages, advertising material and potentially social-media content.
Please quote a fixed project price rather than only an hourly rate.