Complete Brand Visual Overhaul Needed

I’m ready to refresh my entire visual identity so the business comes across as more professional and trustworthy. To get there, I want you to start by stepping back and looking at the brand as a whole. Tell me what stays, what goes, and—most importantly—why.

Scope of review
• Website design and on-page graphics
• Social-media visuals and marketing materials

What I’m expecting from you
1. A modern, cohesive visual style guide covering colour palette, typography, iconography and imagery guidelines.
2. Mock-ups or key page layouts that show how the new look translates to my current website.
3. A set of ready-to-use social post templates (static and story formats) that match the updated style.
4. Practical advice on implementing the new colour codes and design tweaks across the site so the transition feels seamless.

I’m open on tools—Figma, Adobe XD, Sketch or similar—as long as hand-off files are clear and editable by my team later. If you need existing assets or analytics to inform your decisions, just ask and I’ll share them.

Quality is more important than speed, but I’d love an initial style-guide draft within two weeks so we can iterate quickly.