Commercial Property Leasing Brochure - 12pp InDesign Redesign - 48hr Turnaround

via Freelancer ·

Budget / SalaryA$250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
I need an existing 12-page A4 landscape leasing brochure for a commercial property development rebuilt properly in Adobe InDesign. The content is finished and signed off. This is a design and typesetting job, not a writing or research job.

The current version was assembled in HTML and exported to PDF. It is accurate and correctly structured, but it reads as a document rather than as a piece of marketing. I am looking for someone who can take the same content and make it look like it came out of a property marketing agency.

WHAT YOU RECEIVE ON AWARD
- Final approved copy for all 12 pages, as a plain-text deck, page by page
- 8 architectural renders, high resolution
- 5 high-resolution aerial photographs of the site
- Architectural site plan and floor plans
- A custom locality map as an editable vector SVG
- A complete brand pack: logo in SVG and PNG across primary, horizontal, reversed and mono variants; colour palette; typography specification; brand guidelines PDF
- The current 12-page PDF, as a content reference only, not a design to copy

SCOPE
1. Rebuild all 12 pages in InDesign on a proper grid, using the supplied brand palette and type specification.
2. Apply real typographic craft: considered hierarchy, optical spacing, consistent baseline, proper use of the brand display and text faces.
3. Art-direct the supplied imagery. Full-bleed treatments, crops and overlays where they earn it. Several pages are image-led and should feel it.
4. Redesign the data elements: a tenancy schedule table, a level-by-level stacking diagram, a four-step project timeline, statistic rows, and a numbered locality map with a legend. These are currently functional but plain. They are the pages where good design will show most.
5. Design a front cover that works as a standalone PDF thumbnail in an email.
6. Keep every figure, label and caption exactly as supplied. Do not paraphrase, round or re-order the numbers. If something looks wrong to you, flag it rather than fixing it.

PAGE STRUCTURE (12 pages, A4 landscape, 297 x 210 mm)
1. Cover - full-bleed render, title, address, four key statistics
2. The opportunity - two columns, bulleted list, callout box, four statistic tiles
3. Full-bleed render with a text panel
4. Full-bleed aerial with a text panel
5. Locality map - numbered pins with a legend
6. Full-bleed aerial with a text panel
7. Catchment - body copy plus a nine-row data table
8. Site plan with four descriptive blocks and two statistic tiles
9. Design and arrival - three-image grid with four statistic tiles
10. Tenancy availability - six-row stacking diagram, bullet list, three-column footer
11. Delivery - three columns, four-step timeline, bullet list, one image
12. Contact - dark page, single contact card, image band, legal disclaimer in small type

DELIVERABLES
- Print-ready PDF, CMYK, crop marks, 3 mm bleed
- Screen PDF, RGB, optimised for email, ideally under 10 MB
- Packaged InDesign file: INDD plus IDML, all linked images, all fonts
- Any vector artwork you create, as editable AI or EPS

The packaged source files are not optional. I need to be able to update tenancy areas and dates myself later without coming back to you.

TIMELINE
- First full draft of all 12 pages within 24 hours of award
- One round of consolidated amendments from me
- Final files within 48 hours of award

Please do not bid if you cannot meet this. I would rather pay more to someone who can.

FONTS
The brand specifies Archivo and Inter for display and text, with IBM Plex Mono for data. All are open-licence and free to embed, so there is no font cost. If you want to propose an alternative pairing, show it in your bid.

CONFIDENTIALITY
This is an unreleased commercial development. The awarded freelancer will be asked to agree in writing, before receiving the asset pack, not to publish, share or add this work to a public portfolio without my written consent.

HOW TO BID - I WILL IGNORE BIDS THAT SKIP THIS
1. Link to two brochures or information memorandums you have designed. Property, healthcare, architecture or corporate. Multi-page print work, not social media or logos.
2. Confirm in one line that you can deliver a full 12-page draft within 24 hours of award.
3. Tell me which of the twelve pages above you think is the hardest to make look good, and what you would do with it.

Point 3 is the one I will actually read. A one-line generic bid tells me nothing.

WHAT I WILL NOT ACCEPT
- Canva, Figma, Word or PowerPoint. The deliverable is packaged InDesign.
- Stock photography substituted for the supplied renders.
- Template layouts dropped in without regard for the brand.
- AI-generated imagery of any kind. The supplied renders are the architect's and are the only images of this building.
graphic design branding typography adobe indesign brochure design print design
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