Cold Email Deliverability, Smartlead & Outbound Automation Expert

via Freelancer ·

Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Cold Email Deliverability, Smartlead & Outbound Automation Expert
We are looking for an experienced Cold Email Deliverability and Outbound Automation Expert to help us audit, build, configure, and launch a scalable outbound email system.
We already have lead-generation resources, domains, mailboxes, and Smartlead infrastructure. We are not looking for somebody whose only responsibility is uploading CSV files and sending campaigns.
We need someone who understands the entire cold-email ecosystem, including deliverability, data hygiene, verification, campaign architecture, Smartlead, automation, A/B testing, monitoring, and performance optimization.
Our Goal
We plan to run multiple highly targeted outbound campaigns across different ICPs, industries, geographies, buyer personas, and offers.
We want to build the system properly once so that future campaigns can operate through a standardized, scalable workflow.
The desired process is:
ICP & Offer Strategy

Domain + Mailbox Deliverability Infrastructure

Lead Generation
Sales Navigator / Clay / Scrapers / Databases

Raw Lead Database

Data Normalization
Company names, domains, names, job titles, industries, countries, URLs, etc.

Global Deduplication

Global Suppression
Existing customers, previously contacted leads, unsubscribes, bounced emails, DNC records, blocked companies, etc.

Lead & Company Enrichment

ICP Qualification

Email Verification
MillionVerifier and/or other suitable verification tools

Verification Risk Management
Valid / Invalid / Catch-All / Unknown / Disposable

Segmentation
Industry × Geography × Persona × Use Case × Company Size

Campaign Mapping

Offer + Copy + A/B Testing Strategy

Pre-Send QA

Smartlead

Webhooks / Automation

Central Campaign Database

Deliverability & Campaign Monitoring

Alerts + Daily Reporting

Campaign Optimization

Positive Replies

Sales Qualification

Demo → Opportunity → Proposal → Customer

Revenue Attribution

Results fed back into future ICP, targeting, offers and campaigns
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email marketing email handling lead generation a/b testing automation email campaign
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