Clinic Digital Lead Generation Campaign

I run a medical clinic and I’m ready to ramp up our online presence with one clear objective: bring in qualified patient leads. TikTok will be the hero channel, and I’d like to centre the content there around short, engaging educational videos that explain our treatments, answer common questions, and remove patient anxiety.

Alongside TikTok, I still want a coordinated push across Instagram, Snapchat, Twitter, Google Search, and our existing WordPress website so that every touchpoint drives people to book a consultation. Consistent messaging, tight targeting, and measurable conversions are key.

What I need from you
• A performance-focused TikTok content calendar (educational, 15-60 sec formats) plus full scripting, filming guidance, and posting schedule.
• Paid media setup and optimisation in TikTok Ads Manager, Google Ads, Meta Business Suite, and Snapchat Ads—complete with audience research, ad copy, creative direction, and A/B tests.
• Conversion-optimised landing pages (or improvements to our current site) with tracking pixels, event tags, and clear calls to action.
• Weekly reporting that ties spend to booked appointments so we can see cost per lead in real time.

Acceptance criteria
1. Lead capture forms and phone-call tracking fire correctly in Google Analytics 4.
2. At least three educational TikTok videos go live each week for the first month.
3. Paid campaigns achieve a cost per lead that meets or beats our historical average by week four.

If you’ve previously turned social traffic into patient bookings, I’d love to see examples and hear how you’d approach the first 90 days.