Clinic Branding & Marketing Setup

I’m ready to give my clinic a clear, memorable identity and a results-driven online presence. The project starts with core branding work—logo concepts, colour palette, typography and a concise style guide that I can hand to printers or future designers. Once the visuals are locked, I want to roll them out across every touchpoint, from signage and stationery to any promotional collateral we decide is worthwhile.

Digital marketing is the second pillar. My priority channels are Instagram for organic and paid social, plus search-engine advertising to capture intent-driven traffic. I’m looking for a roadmap that covers audience research, content themes, posting frequency, ad formats and a realistic timeline for optimisation.

Deliverables
• Brand toolkit: logo files (vector + web), colour codes, fonts, usage guide
• Launch collateral: at minimum a polished Insta profile package; we can discuss extras like business cards or brochures after the brand is set
• Digital marketing plan: 3-month calendar, creative guidelines, initial ad copy and targeting suggestions

Please include a brief outline of your approach, relevant healthcare or clinic work, and the tools you’ll use (e.g., Adobe CC, Canva, Meta Ads Manager, Google Ads). I’ll review portfolios and choose the freelancer whose style and strategy best align with a modern, trustworthy clinic image.