Classic Logo for Lumi

I’m launching Lumi, a clothing label built on timeless sophistication, and I need a logo that embodies that same sense of classic elegance. Picture a wordmark that could be foil-stamped on swing tags, woven into neck labels, and placed confidently on our website header—all while feeling effortlessly refined.

Style direction
• Classic and elegant is the guiding brief. Think graceful serif or high-contrast type with subtle custom flourishes.
• The core mark should be text-led, yet I’m open to a tasteful icon or monogram variant if it enhances the identity and can double as a small “offer announcement” badge for seasonal promotions.

Key deliverables
• Primary vector logo (AI, EPS, SVG, PDF)
• Secondary lock-ups / badge for promotions
• Black, white and single-colour versions
• Mini guideline sheet covering fonts, colour codes and clear-space rules

Please share examples of similar luxury or fashion identities you’ve crafted, outline your concept and revision process, and confirm that all assets will be supplied ready for commercial use. I’m looking forward to seeing how you translate Lumi’s timeless spirit into a signature mark.