Canadian Real Estate Review Generation

## Review Quality, Canadian Relevance & Property Management / Real Estate Keywords

The project is not simply to increase the numerical review count. **The quality, relevance, and descriptive content of the new reviews are important deliverables.**

New reviews should come from **genuine Canadian customers or individuals who have actually used or experienced KO Realty's services**.

Where relevant to the customer's actual experience, reviews should naturally contain descriptive terminology related to KO Realty's services, locations, and results.

The objective is to build a large body of highly relevant customer-generated content around topics such as:

* Property management
* Property management company
* Property manager
* Calgary property management
* Calgary property manager
* Rental property management
* Residential property management
* Multifamily property management
* Investment property management
* Tenant placement
* Tenant screening
* Leasing
* Rental management
* Landlord services
* Managing rental properties
* Real estate
* Calgary real estate
* Calgary Realtor
* Real estate brokerage
* Real estate agent
* Investment properties
* Real estate investing
* Multifamily real estate
* Rental properties
* Buying investment properties
* Selling real estate
* Calgary
* Alberta

The contractor should develop a **review-request system that encourages customers to describe their actual experience in detail**, including, where applicable:

* What service they used.
* What type of property was involved.
* The city or market where the service occurred.
* Why they selected KO Realty.
* The problem KO Realty helped solve.
* Their experience with communication and responsiveness.
* Their experience with leasing or tenant placement.
* Their experience with property management.
* Their experience buying or selling real estate.
* Their experience as a landlord or real estate investor.
* Specific outcomes or improvements they experienced.
* Whether they would recommend KO Realty for that particular service.

### Example Review Prompt Strategy

Instead of asking:

**"Please leave us a 5-star review."**

The review-generation process should encourage genuine descriptive feedback, for example:

**"We'd appreciate an honest review about your experience. If helpful, you can mention the service we provided, the type of property you own, the Calgary/Alberta market you worked with us in, and anything our property management or real estate team did particularly well."**

The customer must remain free to write the review in their **own words and give their genuine opinion**.

The contractor must **not provide customers with fabricated reviews to copy and paste** or require customers to insert keywords that do not accurately describe their experience.

### Review Content Target

The contractor should maximize the percentage of newly generated reviews that contain **natural, contextually appropriate property-management, real-estate, service, property-type, and geographic terminology**.

We specifically prefer substantial reviews that describe the customer's experience rather than reviews containing only:

* "Great company"
* "Great service"
* "Highly recommended"
* "5 stars"

The desired review is a genuine customer account containing relevant details such as:

**Service + Property Type + Location + Experience + Outcome**

For example, a genuine landlord who actually used KO Realty's property management service might naturally discuss:

**Calgary + rental property + property management + tenant placement + communication + outcome.**

A genuine investor-client might naturally discuss:

**Calgary real estate + investment property + Realtor + multifamily + purchase experience.**

These are examples of the desired **content structure**, not scripts to be copied by reviewers.

## 60-Day Review Performance Requirement

During the 2-month project, performance will be evaluated based on:

* Number of new genuine reviews.
* Percentage of reviews from genuine Canadian customers.
* Overall Google rating.
* Progress toward **300+ total reviews**.
* Progress toward an overall rating of **greater than 4.9 stars**.
* Percentage of new reviews containing relevant property-management or real-estate terminology where naturally applicable.
* Percentage of new reviews containing relevant geographic terminology such as Calgary or Alberta where naturally applicable.
* Average substantive quality of new reviews.
* Continued operation and good standing of the GBP.
* Absence of review removals, restrictions, or GBP enforcement attributable to the contractor's methods.

## Mandatory GBP Safety Requirement

**Generating keyword-rich reviews cannot come at the expense of the Google Business Profile.**

The contractor must not use:

* Fake Canadian identities.
* Purchased Google accounts.
* Review farms.
* VPN-based location manipulation.
* AI-generated fake customer accounts.
* Mass-created Google profiles.
* Identical or substantially duplicated review text.
* Copy-and-paste review scripts distributed across accounts.
* Paid or incentivized reviews.
* Artificial review velocity intended to manipulate rankings.
* Any technique intended to bypass Google's fake-engagement detection.

Any material Google Business Profile restriction, review restriction, suspension, or enforcement action that is reasonably attributable to the contractor's prohibited activities will constitute **material non-performance**.

The ultimate objective is:

**300+ genuine reviews**

**4.9+ average rating**

**Strong property-management and real-estate topical relevance**

**Significantly improved Calgary Google Maps / GBP rankings**

**No GBP suspension or enforcement caused by the contractor's work**

**Project timeline: 60 days**