Business Devlopment Excecutive for Digital Marketing Projects

I’m looking for an experienced Business Development Executive (BDE) to help grow my established freelance digital marketing business by consistently identifying relevant opportunities, reaching potential clients, and building a qualified project pipeline.

About Me

I’m a Top Rated Digital Marketing & Performance Marketing Specialist with 9+ years of experience, working with businesses across different industries and international markets.

My core services include:

Meta Ads / Facebook & Instagram Ads

Google Ads / PPC

Performance Marketing

Lead Generation

Email Marketing & Automation

Cold Email Outreach

SEO

Conversion Funnels & CRO

GA4 & Marketing Analytics

LinkedIn Lead Generation

Marketing Strategy

I already have an established freelance profile, portfolio, work history, and client experience. I’m not looking for someone to build my business from scratch. I need someone who can take my existing credibility and turn it into a consistent pipeline of qualified conversations and projects.

Your Responsibilities

Your primary responsibility will be business development and client acquisition, including:

Find high-quality and relevant projects on Upwork.

Research potential clients before applying.

Write personalized, conversion-focused Upwork proposals.

Avoid generic or AI-copy-paste proposals.

Identify opportunities where my experience strongly matches the client's requirements.

Manage proposal submissions and follow-ups.

Search LinkedIn for companies, founders, agencies, and decision-makers who may need digital marketing support.

Conduct personalized LinkedIn outreach.

Help develop cold outreach strategies where appropriate.

Maintain an organized pipeline of prospects, proposals, replies, meetings, and opportunities.

Follow up with interested prospects professionally.

Continuously analyze which niches, services, proposals, and outreach approaches generate the best response.

What I'm Looking For

You should have previous experience with business development for freelancers, agencies, digital marketing companies, or similar service businesses.

You should understand how to sell services such as Google Ads, Meta Ads, PPC, lead generation, SEO, email marketing, and performance marketing.

Strong written English is essential.

I particularly value someone who understands that successful business development is about quality and relevance rather than sending hundreds of generic messages.

Platforms

The initial focus will be:

Upwork + LinkedIn

We can later expand into cold email and other acquisition channels based on performance.

KPIs

Performance will be evaluated based on metrics such as:

Qualified opportunities identified → Proposals/outreach sent → Response rate → Positive conversations → Meetings booked → Projects/opportunities generated

The goal is to build a repeatable client acquisition pipeline, not simply maximize the number of proposals submitted.

When Applying

Please answer the following:

How much experience do you have with Upwork business development?

Have you generated clients for freelancers or digital marketing agencies before?

What would your strategy be for a Top Rated digital marketer with 9+ years of experience?

How do you decide which Upwork jobs are worth applying to?

How do you personalize proposals?

Have you handled LinkedIn prospecting and outreach?

What results have you achieved in previous business development roles?

How would you track your daily and weekly activities?

How many hours per day can you dedicate to this role?

Please share examples or screenshots of relevant results if available.

Important

I'm looking for someone interested in developing a long-term working relationship.

Please don't apply if your strategy is simply mass bidding, sending generic templates, or applying to every available job.

If you have successfully helped freelancers or agencies build a predictable project pipeline through LinkedIn, or outbound prospecting, I'd like to hear about your experience.