Build Our Pre-Launch Instagram Community
Budget / Salary₹9,000–12,500
TypeFreelance project
LocationRemote
Posted3 hours ago
LOOKING FOR A FREELANCE CONTENT STORYTELLER & INSTAGRAM GROWTH SPECIALIST!!!
Help us build a community before we launch.
I’m working on an early-stage home and lifestyle brand inspired by the way we live, the spaces we create, and the little things that make a house feel like home.
We’re at the beginning of the journey, and I’m looking for a creative freelancer who can help us build an Instagram presence and a genuine audience before the product launch.
This isn’t about posting every day just for the sake of it. It’s about telling a story people want to follow.
What you’ll work on
• Develop a pre-launch Instagram content strategy that builds curiosity, trust and audience interest.
• Create natural, relatable content that tells the story behind building a brand from scratch.
• Turn ideas, research, product exploration and behind-the-scenes moments into engaging Reels, carousels and Stories.
• Use strong storytelling and thoughtful hooks to make people stop scrolling, connect with the content and come back for more.
• Build organic reach and attract a relevant audience through Instagram SEO, community engagement and content experimentation.
• Develop content that encourages genuine conversations, saves, shares, profile visits and meaningful audience growth.
• Help us understand what resonates with our target audience through insights and regular performance reviews.
Who we’re looking for
Someone who:
✓ Is a natural storyteller and understands how to make ordinary moments interesting.
✓ Can create content that feels human, thoughtful and authentic—not overly promotional, robotic or AI-generated.
✓ Understands Instagram Reels, carousels, Stories, hooks and current organic growth practices.
✓ Has a strong visual sense and can create a cohesive, recognisable aesthetic.
✓ Understands audience psychology and knows how to build interest before a product is available to buy.
✓ Can research a niche audience, understand its interests and develop content around real consumer behaviour.
✓ Is proactive, curious, creative and comfortable working with an early-stage brand where everything is still taking shape.
✓ Focuses on attracting the right audience, not just increasing follower counts.
What matters to us
We value genuine storytelling, creative thinking, consistency and meaningful audience engagement.
We are not looking for fake followers, engagement pods, follow-for-follow tactics, engagement bait or generic AI-generated content.
We want to build something people connect with before they ever become customers.
To apply
Please share:
1. Your portfolio or Instagram accounts you’ve worked on.
2. Examples of content you’ve created that generated meaningful organic reach or engagement.
3. One example of a brand or creator you think does pre-launch storytelling particularly well—and why.
4. Three content ideas you’d explore to build an audience for an emerging home and lifestyle brand before launch.
5. Your proposed monthly fee, deliverables and availability.
Please apply with your ideas, not just your portfolio.
If you believe good storytelling can turn an early idea into a community, I’d love to hear from you.
DM me or email your portfolio and proposal.
Help us build a community before we launch.
I’m working on an early-stage home and lifestyle brand inspired by the way we live, the spaces we create, and the little things that make a house feel like home.
We’re at the beginning of the journey, and I’m looking for a creative freelancer who can help us build an Instagram presence and a genuine audience before the product launch.
This isn’t about posting every day just for the sake of it. It’s about telling a story people want to follow.
What you’ll work on
• Develop a pre-launch Instagram content strategy that builds curiosity, trust and audience interest.
• Create natural, relatable content that tells the story behind building a brand from scratch.
• Turn ideas, research, product exploration and behind-the-scenes moments into engaging Reels, carousels and Stories.
• Use strong storytelling and thoughtful hooks to make people stop scrolling, connect with the content and come back for more.
• Build organic reach and attract a relevant audience through Instagram SEO, community engagement and content experimentation.
• Develop content that encourages genuine conversations, saves, shares, profile visits and meaningful audience growth.
• Help us understand what resonates with our target audience through insights and regular performance reviews.
Who we’re looking for
Someone who:
✓ Is a natural storyteller and understands how to make ordinary moments interesting.
✓ Can create content that feels human, thoughtful and authentic—not overly promotional, robotic or AI-generated.
✓ Understands Instagram Reels, carousels, Stories, hooks and current organic growth practices.
✓ Has a strong visual sense and can create a cohesive, recognisable aesthetic.
✓ Understands audience psychology and knows how to build interest before a product is available to buy.
✓ Can research a niche audience, understand its interests and develop content around real consumer behaviour.
✓ Is proactive, curious, creative and comfortable working with an early-stage brand where everything is still taking shape.
✓ Focuses on attracting the right audience, not just increasing follower counts.
What matters to us
We value genuine storytelling, creative thinking, consistency and meaningful audience engagement.
We are not looking for fake followers, engagement pods, follow-for-follow tactics, engagement bait or generic AI-generated content.
We want to build something people connect with before they ever become customers.
To apply
Please share:
1. Your portfolio or Instagram accounts you’ve worked on.
2. Examples of content you’ve created that generated meaningful organic reach or engagement.
3. One example of a brand or creator you think does pre-launch storytelling particularly well—and why.
4. Three content ideas you’d explore to build an audience for an emerging home and lifestyle brand before launch.
5. Your proposed monthly fee, deliverables and availability.
Please apply with your ideas, not just your portfolio.
If you believe good storytelling can turn an early idea into a community, I’d love to hear from you.
DM me or email your portfolio and proposal.
Apply on Freelancer →
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