Build AI-Optimized Brand Websites

We are looking for an experienced web developer to build 3 separate brand/product websites, one for each of our brands.

The main goal of these websites is NOT direct sales. The goal is maximum visibility, indexing and ranking in AI-powered search and answer engines, primarily ChatGPT (ChatGPT Search), and also Google AI Overviews, Perplexity, Microsoft Copilot and classic search engines (Google, Bing).

The websites will have NO checkout, NO shopping cart and NO payment processing. Every product will have a "Buy on Amazon" button linking to the product listing on Amazon via our Amazon Attribution tracking links (we will provide the links).You are welcome to use AI tools (Claude, ChatGPT, Cursor, etc.) to speed up development and content creation, as long as the final result is clean, fast, accurate and meets the requirements below.
We already own all 3 domains. You will be responsible for setting up hosting, connecting the domains (DNS), SSL and deploying the websites live.
Target market / language: EN, DE, FR, IT, ES, PL, NL, SE

SCOPE OF WORK (PER WEBSITE)

1. Hosting and deployment
2. Website structure (minimum)
- Home page: brand story, key benefits, featured products
- Product pages: one page per product (approx. [X] products per site)
- About Us page
- FAQ page: detailed, question-and-answer format
- Blog/Guides section with 3–5 informational articles per site (e.g. "How to choose…", "X vs Y", "Best … for …")
- Contact page (simple email link or contact form, no payments)
- Privacy Policy and Imprint/Legal page (we will provide company details)

3. "Buy on Amazon" integration
- Clear, visible "Buy on Amazon" button(s) on every product page and on product mentions in articles.
- Buttons link to our Amazon Attribution tracking URLs (provided by us), opened in a new tab.
- No cart, no checkout, no payment systems of any kind.
- If we sell in several Amazon marketplaces: optional simple country selector or separate buttons (e.g. Amazon.com / Amazon.de).

4. AI search / ChatGPT optimization (MOST IMPORTANT PART)
The websites must be built so that AI crawlers and AI search engines can easily find, read, understand and cite them:
- Server-side rendered or static HTML. All important content must be visible in the raw HTML without JavaScript (AI crawlers often do not execute JS). No heavy JS frameworks rendering content client-side only.
- robots.txt that explicitly ALLOWS AI crawlers, including OAI-SearchBot, ChatGPT-User, GPTBot, PerplexityBot, ClaudeBot, Google-Extended, Bingbot and Googlebot.
- XML sitemap, submitted to Google Search Console AND Bing Webmaster Tools (ChatGPT Search relies heavily on Bing's index, so Bing setup is mandatory). Set up IndexNow if possible.
- llms.txt file in the root directory summarizing the site and its key pages.
- Schema.org structured data (JSON-LD): Organization, Brand, Product (name, description, image, brand, GTIN/ASIN where available), FAQPage, Article, BreadcrumbList.
- Clear, factual, well-structured content: descriptive headings (H1–H3), short paragraphs, bullet lists, comparison tables, specifications, direct answers to common customer questions. Content should be written so an AI can quote it as an answer.
- Unique meta titles and meta descriptions for every page, Open Graph tags, clean URLs, internal linking between products, FAQ and articles.
- Image alt texts, compressed images (WebP), lazy loading.
- Fast loading: target Google PageSpeed / Lighthouse score of 90+ on mobile and desktop.
- Mobile-friendly, responsive design.

5. Content
- We will provide: logos, brand colors, product images, product descriptions/bullet points from our Amazon listings, Amazon Attribution links and company details.
- You will: structure and adapt the content for the website, write the FAQ answers and 3–5 blog articles per site (AI-assisted writing is fine, but it must be accurate, natural and reviewed; no keyword stuffing, no copied Amazon text without rewriting).
- All content must be sent to us for review and approval before publishing.
- Important: our products include [cosmetics / supplements / pet products / electronics]. Content must not contain medical or health claims or any statements that are not supported by our product information. We will review all texts for compliance.

6. Analytics and handover
- Install Google Analytics 4 (or a privacy-friendly alternative), Google Search Console and Bing Webmaster Tools, with access shared to us.
- Cookie consent banner (GDPR compliant, we are an EU company).
- Short handover document per site: where it is hosted, logins, how to add a new product page and a new article, how to update Amazon links.
- Full source code handed over to us (e.g. GitHub repository in our account or a ZIP archive).

REQUIREMENTS FOR THE FREELANCER

- Proven experience building fast, SEO-friendly websites (please share links to live sites)
- Understanding of AI search optimization / GEO (Generative Engine Optimization) and how ChatGPT Search, Perplexity and Google AI Overviews find and cite websites
- Experience with schema.org structured data, Google Search Console and Bing Webmaster Tools
- Experience with hosting setup and DNS configuration
- Good written English
- Experience with e-commerce or Amazon brands is a strong plus