Branding Guideline & Collateral

Hub Reeh is a fast-moving Saudi e-commerce platform for home and construction supplies. We have defined our core values—speed, trust, and a light-hearted spirit—and now I want those values to live in every pixel and print the customer sees.

Your task is to craft a polished visual identity package and hand it over in a single, well-structured PDF brand guideline. Inside that document I need:

• Logo variations that work across light, dark, and monochrome settings
• A clearly defined color palette with usage ratios and HEX/CMYK/RGB breakdowns
• Precise typography specifications, including pairing logic and hierarchy

Beyond the guideline itself, I also need three practical collateral sets ready for immediate use:

• Business cards prepared for local print standards
• Letterhead layouts in both print-ready and editable formats
• Social media post templates sized for Instagram, Twitter, and LinkedIn

Keep the artwork adaptable for both digital and large-format print, and organise all source assets in an easy-to-navigate folder structure. Final delivery will include the master PDF guideline plus the packaged source files (AI or equivalent) and exports in PNG/JPG where appropriate.

I’m available for quick feedback loops and can supply reference materials on request. Looking forward to seeing Hub Reeh’s new identity come to life.