Brand Identity Logo Concept Development

Hello,
We are looking for an experienced Brand Identity Designer or Branding Agency who has experience designing logos for:
• Lifestyle Brands
• Fashion Brands
• Sports Brands
• Consumer Brands
• Premium Retail Brands
To create the logo for a new lifestyle brand with a long-term vision of becoming a leading lifestyle ecosystem in Egypt, Africa, and the Middle East.

The selected logo will become the foundation of our entire Brand Identity System.

We will provide you with the comprehensive Brand Book and the Creative Brief.

The logo must be developed based on the Brand Book, not personal artistic preference.

We are looking for a strategic designer who understands branding, not simply graphic design.

The objective is to create a timeless, memorable, scalable logo that can represent our brand for decades.

Instead of presenting only one logo, we require 3–5 different strategic logo concepts.
Each concept should represent a different creative direction while remaining aligned with our Brand Strategy.

For each concept, please include:
1. Logo sketching from a grid system, extended into typography and logo design for free-form brainstorming and concept exploration.
2. What is the core idea behind the logo?
3. What inspired the direction?
4. Explain how the concept reflects our brand’s:
• Mission
• Vision
• Brand Purpose
• Brand Personality
• Brand Promise
• Our Brand Philosophy
5. Describe the visible and hidden meanings within the logo.
6. Explain any visual metaphors or conceptual thinking behind the design.
7. Explain why you selected:
• Shapes
• Geometry
• Typography
• Colors
• Balance
• Negative Space
• Overall Composition
8. A short Logo Guidelines document including:
• Clear Space
• Minimum Size
• Color Specifications
• Typography
• Logo Construction Grid
• Correct Usage
• Incorrect Usage
Please include your portfolio showcasing strategic logo or brand identity projects.

We will prioritize:
• Strategic thinking over artistic style
• Branding experience over illustration skills
• Timeless design over trends
• Quality of process over speed
• Portfolio relevance
• Ability to explain design decisions
We are looking for a timeless visual identity that can grow into one of the leading lifestyle brands in the region and eventually support the expansion of Our Brand, not only logo that is simply attractive.
If you are passionate about strategic branding and creating iconic identities, we would love to hear from you.

Before we proceed, we would like to ask you a few questions:
1. Have you designed logos based on a complete Brand Strategy before?
2. What is your logo design process from research to final delivery?
3. Do you usually present multiple strategic concepts with explanations?
4. How do you ensure the logo remains timeless instead of trend-driven?
5. Could you share one branding project where strategy played a major role in your design decisions?
6. How do you usually start a branding project?
a) Research?
b) Sketches?
c) Mind Mapping?
d) Strategy?
e) Moodboard?
f) Refinement

Please submit your fixed-price proposal with your estimated timeline.