Brand Identity and Food Packaging Design
Budget / SalaryA$1,500–3,000
TypeFreelance project
LocationRemote
Posted34 minutes ago
Brand identity and packaging designer for new Australian food importing & wholesale business
Project description:
Ruwad Global Food Pty Ltd is a new Australian B2B food importing and wholesale business. We are seeking an experienced brand identity designer to create our initial visual identity and apply it to the business’s first packaged-food range.
This is not a request for a standalone logo. We need a coherent, distinctive identity that can grow across packaging, trade communications, digital applications and future food categories. Rice will be an early product category, but the corporate brand must not become visually locked to rice alone.
What the engagement includes:
* Brand/visual discovery and creative direction.
* Primary corporate logo and practical logo variants.
* Core colour, typography and supporting visual system.
* Initial packaging design system suitable for the first product range and extensible to future SKUs.
* Concise brand guidelines covering consistent use.
* Production-ready artwork and editable source files for agreed deliverables.
Who we want:
* A designer with strong evidence of original brand-identity work, preferably including food, FMCG, packaging, wholesale or related commercial brands.
* Someone who can explain the design problem and rationale, not simply produce attractive marks.
* Demonstrated understanding of packaging hierarchy, legibility, print production and how an identity extends across applications.
* Clear professional communication and a disciplined revision/handover process.
When responding:
Please do not submit speculative logo designs. Instead, provide:
* 2–3 relevant portfolio case studies and clearly identify your role in each.
* A short explanation of what you see as the main branding challenge in this brief.
* Your proposed process and indicative timing.
* A fixed-price proposal using the supplied Response Schedule, including revision assumptions and any exclusions.
* Disclosure of any proposed stock assets, third-party licensed material or generative-AI use.
Applications consisting mainly of generic logo samples or a price with no explanation of process are unlikely to be shortlisted.
Commercial basis:
Fixed-price engagement with agreed milestones. Shortlisted designers will receive/complete the attached detailed brief and response schedule. Rights, editable source files, font/software licensing and third-party asset treatment must be clear before engagement.
Project description:
Ruwad Global Food Pty Ltd is a new Australian B2B food importing and wholesale business. We are seeking an experienced brand identity designer to create our initial visual identity and apply it to the business’s first packaged-food range.
This is not a request for a standalone logo. We need a coherent, distinctive identity that can grow across packaging, trade communications, digital applications and future food categories. Rice will be an early product category, but the corporate brand must not become visually locked to rice alone.
What the engagement includes:
* Brand/visual discovery and creative direction.
* Primary corporate logo and practical logo variants.
* Core colour, typography and supporting visual system.
* Initial packaging design system suitable for the first product range and extensible to future SKUs.
* Concise brand guidelines covering consistent use.
* Production-ready artwork and editable source files for agreed deliverables.
Who we want:
* A designer with strong evidence of original brand-identity work, preferably including food, FMCG, packaging, wholesale or related commercial brands.
* Someone who can explain the design problem and rationale, not simply produce attractive marks.
* Demonstrated understanding of packaging hierarchy, legibility, print production and how an identity extends across applications.
* Clear professional communication and a disciplined revision/handover process.
When responding:
Please do not submit speculative logo designs. Instead, provide:
* 2–3 relevant portfolio case studies and clearly identify your role in each.
* A short explanation of what you see as the main branding challenge in this brief.
* Your proposed process and indicative timing.
* A fixed-price proposal using the supplied Response Schedule, including revision assumptions and any exclusions.
* Disclosure of any proposed stock assets, third-party licensed material or generative-AI use.
Applications consisting mainly of generic logo samples or a price with no explanation of process are unlikely to be shortlisted.
Commercial basis:
Fixed-price engagement with agreed milestones. Shortlisted designers will receive/complete the attached detailed brief and response schedule. Rights, editable source files, font/software licensing and third-party asset treatment must be clear before engagement.
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.