Brand Graphic Designer for "Waylo Ahead" - Not AI logo!

Brand Identity Designer Needed: Waylo Ahead + Solo

We’re looking for an experienced brand identity / graphic designer to develop the final visual identity for Waylo Ahead, a young-driver road-safety technology brand.

This is not an AI logo-generation job. We want someone who will genuinely think about the brand, the customer and the relationship between our master brand and new post-test product.

Our primary customer is the parent, typically aged 40–60, with a child aged 16+ who is learning to drive or has recently passed. The brand also needs to feel relevant to the young driver using the product. It must work internationally across Australia, New Zealand, the UK, Ireland, Canada and the US.

Our core idea is simple:

Passing your test doesn’t mean you’re ready for the road.

Waylo Ahead helps young drivers build broader real-world experience before and after the test.

We want to develop a clear visual system for:

WAYLO AHEAD
Master brand

SOLO by Waylo Ahead
Post-test product for newly licensed drivers

We already have a live product, an established colour palette and an existing visual style. We are looking to evolve and professionalise what exists, not start from scratch.

Website: wayloahead.com

We’re looking for someone with strong examples of full brand identity systems, ideally including master brand + sub-brand/product architecture.

Initial scope: 2–3 distinct creative directions, with a short explanation of the thinking behind each.

Please include:

* Relevant brand identity work
* Your design process
* Confirmation the final work will be original and supplied as editable vector artwork
* Expected timeframe

Please do not apply if your process is primarily generating logo concepts through AI tools.