Brand Awareness Ad Creative Package -- 2

I’m rolling out a brand-awareness push centered on authentic customer testimonials and I want three to four distinct ad concepts, each explored from three different angles. All creative should feel upbeat and casual, matching the friendly voice we use in everyday social posts.

Here’s what I need from you:
• Static feed images, short Reels, and a few copy variants for every angle you develop.
• All visuals built in Canva, Adobe, or Meta Creative Studio so I can tweak layers later if needed.
• My brand-guide palette applied consistently across every asset.
• Testimonials presented as short video clips; please weave the quote text on screen so it reads well with sound off.
• A simple tracking sheet (Google Sheet is fine) that logs reach, frequency, CPM, views, and engagement so we can compare angles at a glance.
• Files that clear Meta’s ad quality checks and render sharply on both mobile and desktop.

Once the first batch is live, keep an eye on performance, rotate under-performers out, and refine winners so we keep CPM low while lifting reach.