Boost SkillVeris.com AI Ed Tech Platform Organic Google Clicks - SEO Specialist required

To help us select the right SEO specialist, every freelancer must submit the following files with their bid.
1. SEO Audit / Strategy PDF
Please submit a 5–10 page PDF showing your independent analysis of www.SkillVeris.com and your proposed approach to increasing organic traffic and student acquisition.
Please include:
- Your understanding of the website and business
- Key SEO opportunities you identified
- Your proposed SEO strategy
- How you would increase organic Google clicks
- How you would increase qualified student acquisition
- Your proposed approach to improving course sign-ups and completions
- Your recommended priorities
- Expected timeline
Do not simply provide a generic SEO proposal. The strategy should be specifically researched for SkillVeris.com.
2. Website Opportunity Analysis
Submit an Excel/Google Sheets file containing at least 25 opportunities you identified from your own analysis of SkillVeris.com.
Use your own methodology and recommendations.
Suggested columns:
URL | Opportunity | Issue/Observation | Recommended Action | Priority | Expected Impact
You are free to determine what opportunities are most important. We do not want to provide the strategy or tell you what to look for.
3. Sample Page Analysis
Select 3 pages from SkillVeris.com and provide your independent analysis of each.
Please explain:
- What you believe is limiting the page
- What you would change
- Why you would change it
- Expected SEO impact
- Expected conversion impact
4. Student Acquisition & Conversion Plan
Submit a short PDF/diagram explaining how you would turn organic visitors into:
Visitors → Signups → Course Enrollments → Course Completions
Explain your approach and how you would measure success.
5. Previous SEO Case Study
Provide at least one genuine previous SEO case study.
Preferably include verifiable before/after data such as:
- Organic clicks
- Organic traffic
- Rankings
- CTR
- Leads/users/signups
- Conversions
- Time period
Google Search Console, GA4, Ahrefs or SEMrush screenshots are preferred.
Please hide confidential client information where required.
PRIMARY BUSINESS TARGET
Our primary objective is to acquire:
500+ genuine students who sign up and successfully complete at least one SkillVeris course.
We are not interested in fake registrations, incentivized low-quality users, bots or irrelevant traffic.
We want genuine users who discover SkillVeris through organic search, register, learn and complete a course.
SEO metrics such as rankings, impressions, clicks and CTR are important supporting metrics, but the ultimate objective is student acquisition and course completion.
IMPORTANT
We want freelancers to independently analyze SkillVeris.com and propose their own strategy.
We intentionally do not want to provide a predetermined keyword list, SEO tactics or list of pages to optimize.
Show us what you believe should be done and why.
All work must be:
- White-hat
- Google-guideline compliant
- Sustainable
- Data-driven
No PBNs, spam backlinks, automated link schemes, fake traffic, fake registrations, cloaking, keyword stuffing or mass low-quality content.
We are evaluating your ability to discover the opportunities yourself, not your ability to follow an SEO checklist provided by us.