Boost SaaS Trials via SEO

Our SaaS attracts a healthy stream of visitors, yet far too many leave before starting a free-trial. I need a growth partner who can blend modern SEO know-how with hands-on funnel troubleshooting to move that needle.

Here’s the situation
• Primary growth goal: turn more visitors into trial or paid users.
• Drop-off point: the moment before someone hits the “Start Trial” button.
• Priority inside the flow: uncover and fix any technical errors or confusing steps that block sign-ups.

What I expect you to tackle
1. Audit the entire acquisition path—organic search through the signup screen—using GA4, Search Console, Ahrefs (or similar), Hotjar session replays, and any crawler you prefer.
2. Diagnose technical SEO issues that may be capping qualified traffic, then outline and implement quick wins as well as longer-term structural fixes.
3. Map the current signup and onboarding journey, flag friction points, and propose data-backed changes (copy tweaks, UX adjustments, split-tests) that shorten time-to-value.
4. Set up or refine tracking so we have a clean baseline for trial-start rate, trial-to-paid conversion, and key activation events.
5. Deliver a 90-day growth plan with clear actions, owners, and impact estimates.

Acceptance criteria
• Measurable lift in trial-start rate within the first round of changes.
• All technical SEO errors identified, prioritized, and either fixed or scheduled.
• A/B test plan ready with hypotheses, success metrics, and timelines.
• Dashboard or report that lets me monitor organic traffic, funnel drop-offs, and conversions at a glance.

If you enjoy digging into both search data and product analytics—and can communicate findings in straightforward language—I’m eager to collaborate and start shipping improvements fast.