Boost NJ Indoor Pickleball Bookings

I run a new indoor pickleball facility in New Jersey and my biggest priority right now is filling more court time. I need a marketer who can take the reins on a full-funnel strategy—planning, executing, and optimising campaigns that motivate local players, families, competitive leagues, as well as companies and schools looking for private events, to book with us.

The work spans three core channels:
• Social media – Create thumb-stopping organic posts and paid ads on Facebook, Instagram, and TikTok that highlight available slots, special events, and membership perks.
• Google – Keep our local listings flawless and run tightly-targeted Search and Performance Max campaigns so anyone who types “pickleball near me” in NJ lands on our booking page first.
• Retention & promos – Build segmented email and SMS flows that push limited-time discounts, tournament sign-ups, and corporate packages, turning one-time visitors into regulars.

What success looks like to me:
1. A clear monthly content and ad calendar delivered up front.
2. Consistent creative assets sized and written for each platform.
3. Campaign dashboards that track cost-per-booking, member sign-ups, and repeat-visit rates.
4. Actionable insights every month on what to tweak next.

You’ll have direct access to our booking software’s API, recent customer lists, and plenty of high-quality facility photos and videos. If you’re comfortable juggling Meta Ads Manager, Google Ads, Mailchimp/Klaviyo, and simple SMS tools, and you know how to translate impressions into filled courts, let’s talk strategy and timelines.