Boost Meesho Orders via Social

My Meesho store is ready to grow, and the fastest lever I see is stronger marketing and promotions, specifically through social-media marketing. I already manage product sourcing and fulfilment in-house; what’s missing is a well-structured, data-driven campaign that consistently drives qualified traffic and converts it into daily orders.

Here’s what I need:

• A concise growth strategy tailored to Meesho’s algorithm and buyer behaviour, built entirely around social channels.
• End-to-end campaign setup: audience research, creative concepts, copy that speaks the platform’s language, and a posting calendar I can follow or automate.
• Tracking and optimisation guidelines so I know which pieces of content, ad sets, or hashtags are actually moving the sales needle.

Acceptance criteria
1. A written strategy document (PDF or Google Doc) outlining objectives, target personas, content pillars, posting frequency, and KPI benchmarks.
2. At least two weeks of ready-to-publish social posts (images or short-form video ideas + captions) aligned with the strategy.
3. A simple dashboard or sheet template showing how to record reach, clicks, and conversion figures so I can fine-tune after delivery.

Please keep the plan realistic for a small business budget, modular enough that I can scale winning tactics, and 100 % focused on driving Meesho orders rather than vanity metrics.