Boost Apple Ads Conversions

My Apple Search Ads campaigns are running, but the conversion rate to app downloads is well below the benchmarks I’m aiming for. I’ve never set up any A/B tests, so every keyword, creative set, and bid adjustment has been running unchanged for months.

Here’s what I need: an experienced Apple Ads manager who can step in, audit the existing account, and rebuild the strategy with conversion-centred thinking. You’ll dig into search term performance, tighten the targeting, and roll out a clear testing framework—creative variants, keyword match types, and bid experiments—so we learn quickly what actually moves the needle on installs.

I’ll grant full access to Apple Search Ads, App Store Connect, and the attribution dashboard so you can track post-tap downloads accurately. Success for me is simple: a measurable lift in app-download conversions at sustainable cost-per-install.

Deliverables
• Initial campaign audit with key findings
• Structured A/B test plan (first two test cycles)
• Rebuilt campaigns launched and monitored for two weeks
• Performance report highlighting conversion lift and next steps

If you’re confident working with Apple Search Ads and have a track record of boosting install rates, let’s get this started.