Boost App Downloads & Reviews

I need a growth-focused marketer who can drive a measurable lift in both installs and genuine user reviews for my mobile app on Google Play Store and the Apple App Store. Both storefronts matter equally to me, so I expect balanced attention and well-tailored campaigns for Android and iOS.

My preferred growth lever is in-app advertising. I want you to plan, launch, and optimise paid acquisition funnels that place our app in front of the right audiences, whether through Google App Campaigns, Apple Search Ads, or another high-performing in-app network you recommend. Creative refreshes, A/B testing, and tight bid management should keep CPI efficient while volume scales.

Alongside installs, I’m counting on a steady flow of authentic, high-quality reviews. Please work a compliant review-generation tactic into the flow—smart push prompts, post-install drip emails, or any method that adheres to store policies and avoids fake reviews.

To keep us aligned, I’ll need:
• A brief growth plan outlining channels, target CPIs, and forecasted install numbers for each store
• Campaign setup and continuous optimisation, including creative assets where needed
• Weekly performance reports (impressions, clicks, installs, CPI, retention, review velocity) pulled from sources like Google Ads, Apple Search Ads, Firebase, or AppsFlyer
• A concise post-campaign summary with key learnings and next-step recommendations

If you have a track record scaling apps globally through in-app ads and converting new users into vocal advocates, let’s talk about timelines and the expected install-review targets.