Book Marketing Expert for AI Era Publication
Budget / Salary$10,000–20,000
TypeFreelance project
LocationRemote
Posted1 day ago
I am looking for book marketing and publicity. The following is a summary of my latest book: The Mandate of Excellence: Why Mediocrity and Under-Achievement No Longer Have Value in the World
Book Summary
The age of artificial intelligence has permanently altered the economics of human performance. In every industry, every profession, and every marketplace, AI has commoditized average work — and in doing so, it has made mediocrity not just undesirable, but economically valueless. The Mandate of Excellence: Why Mediocrity and Under-Achievement No Longer Have Value in the World by Ronald T. Hickey arrives at this pivotal moment with both a stewardship call to action and a comprehensive and strategic excellence framework. Grounded in the Parable of the Talents from Matthew 25, Ronald argues that God's command to multiply what we have been given is not a devotional suggestion — it is the defining mandate of excellence for human existence in the AI era. The Mandate of Excellence is not fundamentally a book about economics, leadership, or Artificial Intelligence; it is a book about humanity. It asks one question that every reader must eventually answer: Why should the future choose you? The history of mankind is essentially a history of replacement. The future does not have to choose you. The future does not choose you because you possess extraordinary talent. The future does not choose you because you inherited unusual opportunity. The future does not choose you because you are wealthier than others. The future chooses you only because you have faithfully developed everything God entrusted to you. Through four original proprietary frameworks — The Excellence Algorithm (a complete performance operating system), The Excellence Gap (the diagnostic tool for measuring the cost of under-achievement), The Excellence Attractor (the understanding that small repeated actions produce enormous results in performance, contribution, and human value) and The K-Shaped Economy Framework (the economic map of where mediocrity leads) — Ronald equips faithful stewards, professionals of all ranks, corporate leaders, HR practitioners, educators, individual entrepreneurs, and members of underrepresented communities with a comprehensive answer to the most consequential question of our time: Why should the future choose you? This is not a motivational book. It is a mandate. And the readers who respond to this mandate will find themselves on the ascending path of an economy that rewards only those who refuse to settle for less than the full expression of their God-given potential and replaces those who do not.
About the Author: Ronald T. Hickey
Ronald Hickey is the author of The Mandate of Excellence: Why Mediocrity and Under-Achievement No Longer Have Value in the World, publishing January 11, 2027. A native Chattanooga, Tennessee-based author, speaker, and leadership thought leader, Ronald has developed four proprietary frameworks — The Excellence Algorithm, The Excellence Gap, The Excellence Attractor, and The K-Shaped Economy Framework — that have redefined how professionals, organizations, faith communities, and academic institutions understand the relationship between human excellence, biblical stewardship, and economic survival in the age of artificial intelligence. The Excellence Algorithm (Faith + Purposeful Stewardship + Continuous Learning + Disciplined Execution + Resilience + Ethical Leadership + Innovation + Value Creation = Increasing Human Value) is a performance operating system grounded in the Parable of the Talents from Matthew 25 — a passage Ronald argues is not merely a theological parable but an economic blueprint for the AI era. The Excellence Gap describes the widening divide between those who develop their God-given potential and those who settle for mediocrity. The Excellence Attractor represents the powerful forces that draws potential toward extraordinary possibilities. The K-Shaped Economy maps the two diverging economic paths of the AI transition — one ascending for continuous learners and innovators, one descending for those who resist growth — and argues that every professional, student, and organizational leader is actively choosing their path through their daily habits and decisions. Ronald speaks across the faith-business intersection to audiences who want both the conviction and the framework to answer the most urgent question of our time: Why should the future choose you? Ronald is the author of several other books (Greatness Is What Greatness Does: The 10 Principles of Exceptional Leadership in the Quantum Psychology Perspective, EVERYDAY: My Absolute Best for My King, AMAZING RIDICULOUS: Dream Big, Be Ridiculous, and Live an Amazing Life, 12 INSIGHTS: An Uncompromising Examination of Life, and The Hoola Hoop Paradigm: Become as Great as You Want to Be). He is available for keynote addresses, conference sessions, podcast interviews, corporate workshops, and church leadership engagements. Media inquiries and speaking bookings: themandateofexcellence.com.
Market Opportunity and Competitive Positioning
Why 2027 Is the Ideal Launch Window
The convergence of three macro-forces in late 2026 and early 2027 creates a
market environment that could not have been engineered more precisely for this
book's message. First, generative AI adoption in the enterprise has moved from
pilot programs to widespread deployment, meaning that white-collar workers across
industries are experiencing, for the first time, the tangible displacement pressure
that Ronald's book addresses. Second, the post-pandemic reckoning with purpose,
meaning, and vocation continues to drive consumers toward books that answer
questions not just about strategy, but about identity — who am I in a world that is
changing faster than I can adapt? Third, corporate training and L&D budgets are
actively searching for frameworks that help employees understand and respond to
the AI transition in constructive ways. Books that offer proprietary frameworks (The Excellence Algorithm, The K-Shaped Economy, The Excellence Gap, The Excellence Attractor) rather than general advice are far more valuable to institutional buyers because they give organizations a shared vocabulary and operating model. The January 11 launch captures the collective renewal mindset of new-year decision-making while riding the momentum of Q4 2026 AI news saturation.
The Uncontested Positioning
The current nonfiction market contains hundreds of books about AI and hundreds of books about faith-based personal development. It contains virtually none that do both with the analytical rigor and spiritual grounding that The Mandate of Excellence brings. Secular AI books (Mollick, Brynjolfsson, McAfee) speak to technologists and knowledge workers but offer no moral or theological framework for navigating disruption. Faith-based leadership books (Maxwell, Warren, Stanley) speak to believers about purpose and character but rarely engage with economic forces like the K-Shaped Economy. Self-help performance books (Gladwell, Duckworth, Clear) address mindset and habits without connecting those to either biblical stewardship or AI-era workforce dynamics. Ronald's book is the only title that argues: your God-given gifts are not just a spiritual matter — they are your primary economic asset in the age of artificial intelligence, and failing to develop them is simultaneously a theological failure and a strategic one. This argument is original, timely, and commercially positioned at the intersection of the three largest nonfiction categories: faith, business, and technology.
Recommended Positioning Statement
The Mandate of Excellence is the definitive guide for stewardship-driven professionals, executives, educators, and entrepreneurs who refuse to be displaced by artificial intelligence — not because they fear it, but because they have answered the biblical mandate to multiply their God-given gifts with the same urgency that the market now demands. Through four proprietary frameworks — The Excellence Algorithm, The Excellence Gap, The Excellence Attractor and The K-Shaped Economy — Ronald T. Hickey delivers the theological conviction and strategic roadmap that transforms mediocrity from a personal disappointment into an unacceptable response to both divine calling and economic reality.
Book Summary
The age of artificial intelligence has permanently altered the economics of human performance. In every industry, every profession, and every marketplace, AI has commoditized average work — and in doing so, it has made mediocrity not just undesirable, but economically valueless. The Mandate of Excellence: Why Mediocrity and Under-Achievement No Longer Have Value in the World by Ronald T. Hickey arrives at this pivotal moment with both a stewardship call to action and a comprehensive and strategic excellence framework. Grounded in the Parable of the Talents from Matthew 25, Ronald argues that God's command to multiply what we have been given is not a devotional suggestion — it is the defining mandate of excellence for human existence in the AI era. The Mandate of Excellence is not fundamentally a book about economics, leadership, or Artificial Intelligence; it is a book about humanity. It asks one question that every reader must eventually answer: Why should the future choose you? The history of mankind is essentially a history of replacement. The future does not have to choose you. The future does not choose you because you possess extraordinary talent. The future does not choose you because you inherited unusual opportunity. The future does not choose you because you are wealthier than others. The future chooses you only because you have faithfully developed everything God entrusted to you. Through four original proprietary frameworks — The Excellence Algorithm (a complete performance operating system), The Excellence Gap (the diagnostic tool for measuring the cost of under-achievement), The Excellence Attractor (the understanding that small repeated actions produce enormous results in performance, contribution, and human value) and The K-Shaped Economy Framework (the economic map of where mediocrity leads) — Ronald equips faithful stewards, professionals of all ranks, corporate leaders, HR practitioners, educators, individual entrepreneurs, and members of underrepresented communities with a comprehensive answer to the most consequential question of our time: Why should the future choose you? This is not a motivational book. It is a mandate. And the readers who respond to this mandate will find themselves on the ascending path of an economy that rewards only those who refuse to settle for less than the full expression of their God-given potential and replaces those who do not.
About the Author: Ronald T. Hickey
Ronald Hickey is the author of The Mandate of Excellence: Why Mediocrity and Under-Achievement No Longer Have Value in the World, publishing January 11, 2027. A native Chattanooga, Tennessee-based author, speaker, and leadership thought leader, Ronald has developed four proprietary frameworks — The Excellence Algorithm, The Excellence Gap, The Excellence Attractor, and The K-Shaped Economy Framework — that have redefined how professionals, organizations, faith communities, and academic institutions understand the relationship between human excellence, biblical stewardship, and economic survival in the age of artificial intelligence. The Excellence Algorithm (Faith + Purposeful Stewardship + Continuous Learning + Disciplined Execution + Resilience + Ethical Leadership + Innovation + Value Creation = Increasing Human Value) is a performance operating system grounded in the Parable of the Talents from Matthew 25 — a passage Ronald argues is not merely a theological parable but an economic blueprint for the AI era. The Excellence Gap describes the widening divide between those who develop their God-given potential and those who settle for mediocrity. The Excellence Attractor represents the powerful forces that draws potential toward extraordinary possibilities. The K-Shaped Economy maps the two diverging economic paths of the AI transition — one ascending for continuous learners and innovators, one descending for those who resist growth — and argues that every professional, student, and organizational leader is actively choosing their path through their daily habits and decisions. Ronald speaks across the faith-business intersection to audiences who want both the conviction and the framework to answer the most urgent question of our time: Why should the future choose you? Ronald is the author of several other books (Greatness Is What Greatness Does: The 10 Principles of Exceptional Leadership in the Quantum Psychology Perspective, EVERYDAY: My Absolute Best for My King, AMAZING RIDICULOUS: Dream Big, Be Ridiculous, and Live an Amazing Life, 12 INSIGHTS: An Uncompromising Examination of Life, and The Hoola Hoop Paradigm: Become as Great as You Want to Be). He is available for keynote addresses, conference sessions, podcast interviews, corporate workshops, and church leadership engagements. Media inquiries and speaking bookings: themandateofexcellence.com.
Market Opportunity and Competitive Positioning
Why 2027 Is the Ideal Launch Window
The convergence of three macro-forces in late 2026 and early 2027 creates a
market environment that could not have been engineered more precisely for this
book's message. First, generative AI adoption in the enterprise has moved from
pilot programs to widespread deployment, meaning that white-collar workers across
industries are experiencing, for the first time, the tangible displacement pressure
that Ronald's book addresses. Second, the post-pandemic reckoning with purpose,
meaning, and vocation continues to drive consumers toward books that answer
questions not just about strategy, but about identity — who am I in a world that is
changing faster than I can adapt? Third, corporate training and L&D budgets are
actively searching for frameworks that help employees understand and respond to
the AI transition in constructive ways. Books that offer proprietary frameworks (The Excellence Algorithm, The K-Shaped Economy, The Excellence Gap, The Excellence Attractor) rather than general advice are far more valuable to institutional buyers because they give organizations a shared vocabulary and operating model. The January 11 launch captures the collective renewal mindset of new-year decision-making while riding the momentum of Q4 2026 AI news saturation.
The Uncontested Positioning
The current nonfiction market contains hundreds of books about AI and hundreds of books about faith-based personal development. It contains virtually none that do both with the analytical rigor and spiritual grounding that The Mandate of Excellence brings. Secular AI books (Mollick, Brynjolfsson, McAfee) speak to technologists and knowledge workers but offer no moral or theological framework for navigating disruption. Faith-based leadership books (Maxwell, Warren, Stanley) speak to believers about purpose and character but rarely engage with economic forces like the K-Shaped Economy. Self-help performance books (Gladwell, Duckworth, Clear) address mindset and habits without connecting those to either biblical stewardship or AI-era workforce dynamics. Ronald's book is the only title that argues: your God-given gifts are not just a spiritual matter — they are your primary economic asset in the age of artificial intelligence, and failing to develop them is simultaneously a theological failure and a strategic one. This argument is original, timely, and commercially positioned at the intersection of the three largest nonfiction categories: faith, business, and technology.
Recommended Positioning Statement
The Mandate of Excellence is the definitive guide for stewardship-driven professionals, executives, educators, and entrepreneurs who refuse to be displaced by artificial intelligence — not because they fear it, but because they have answered the biblical mandate to multiply their God-given gifts with the same urgency that the market now demands. Through four proprietary frameworks — The Excellence Algorithm, The Excellence Gap, The Excellence Attractor and The K-Shaped Economy — Ronald T. Hickey delivers the theological conviction and strategic roadmap that transforms mediocrity from a personal disappointment into an unacceptable response to both divine calling and economic reality.
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