Bold Fruit Beverage Landing Page -- 2

Design a single-screen landing page concept that showcases three flavour lines—blackberry, strawberry and chocolate—each with its own colour story, fruit imagery and organic circular accents. The overall look must remain modern and minimalistic, yet visually rich enough to let the product photography take center stage.

User experience and intuitive navigation sit above everything else. Flavour switching should feel effortless, sections must flow in a clear visual hierarchy, and the primary “Shop Now” button has to be the natural end point of the scroll. Copy will be minimal; typography should be bold, legible and purposeful.

Core visual directions
• Strong, uncluttered layout with plenty of white (or light) space
• Distinct but harmonious palettes: deep violet for blackberry, soft red for strawberry, warm cocoa for chocolate
• Organic, circular shapes that echo fruit slices and bubbles
• High-resolution product renders or placeholders framed prominently

Deliverables
• Fully-layered Figma (or Adobe XD/Sketch) file of the landing page
• Mobile and desktop breakpoints illustrating adaptive behaviour
• Component styles (colours, type scales, buttons) documented in the file
• A brief rationale explaining navigation flow and CTA placement

Acceptance criteria
1. “Shop Now” CTA is visible without friction on both breakpoints and passes a contrast check.
2. Switching between flavours never exceeds one click/tap.
3. Layout feels consistent and uncluttered across viewport widths.

All imagery and fonts must be licensed for commercial use (or replaced with free alternatives). Once approved, assets will hand off for development, so clean layer naming and organisation are essential.